<?xml version="1.0" encoding="UTF-8"?><xbrl xmlns="http://www.xbrl.org/2003/instance" xmlns:f="http://xbrl.dcca.dk/sob" xmlns:b="http://xbrl.dcca.dk/entryBalanceSheetAccountFormIncomeStatementByNature" xmlns:h="http://xbrl.dcca.dk/mrv" xmlns:g="http://xbrl.dcca.dk/arr" xmlns:d="http://xbrl.dcca.dk/cmn" xmlns:e="http://xbrl.dcca.dk/fsa" xmlns:c="http://xbrl.dcca.dk/gsd" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xbrli="http://www.xbrl.org/2003/instance" xmlns:iso4217="http://www.xbrl.org/2003/iso4217" xmlns:xbrldi="http://xbrl.org/2006/xbrldi" xmlns:link="http://www.xbrl.org/2003/linkbase" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://xbrl.dcca.dk/entryBalanceSheetAccountFormIncomeStatementByNature http://archprod.service.eogs.dk/taxonomy/20161001/entryDanishGAAPBalanceSheetAccountFormIncomeStatementByNatureIncludingManagementsReviewStatisticsAndTax20161001.xsd"><link:schemaRef xlink:type="simple" xlink:href="http://archprod.service.eogs.dk/taxonomy/20161001/entryDanishGAAPBalanceSheetAccountFormIncomeStatementByNatureIncludingManagementsReviewStatisticsAndTax20161001.xsd"/><c:InformationOnTypeOfSubmittedReport contextRef="c65">Årsrapport</c:InformationOnTypeOfSubmittedReport><c:IdentificationNumberCvrOfSubmittingEnterprise contextRef="c65">33771231</c:IdentificationNumberCvrOfSubmittingEnterprise><c:NameOfSubmittingEnterprise contextRef="c65">PricewaterhouseCoopers Statsautoriseret Revisionspartnerselskab</c:NameOfSubmittingEnterprise><c:AddressOfSubmittingEnterpriseStreetAndNumber contextRef="c65">Strandvejen 44</c:AddressOfSubmittingEnterpriseStreetAndNumber><c:AddressOfSubmittingEnterprisePostcodeAndTown contextRef="c65">2900 Hellerup</c:AddressOfSubmittingEnterprisePostcodeAndTown><c:ReportingPeriodStartDate contextRef="c65">2017-01-01</c:ReportingPeriodStartDate><c:PrecedingReportingPeriodStartDate contextRef="c65">2016-01-01</c:PrecedingReportingPeriodStartDate><c:ReportingPeriodEndDate contextRef="c65">2017-12-31</c:ReportingPeriodEndDate><c:PredingReportingPeriodEndDate contextRef="c65">2016-12-31</c:PredingReportingPeriodEndDate><c:IdentificationNumberCvrOfReportingEntity contextRef="c65">27299474</c:IdentificationNumberCvrOfReportingEntity><c:NameOfReportingEntity contextRef="c65">Publicis Reputation ApS</c:NameOfReportingEntity><c:AddressOfReportingEntityStreetName contextRef="c65">Bredgade</c:AddressOfReportingEntityStreetName><c:AddressOfReportingEntityStreetBuildingIdentifier contextRef="c65">15</c:AddressOfReportingEntityStreetBuildingIdentifier><c:AddressOfReportingEntityPostCodeIdentifier contextRef="c65">1260</c:AddressOfReportingEntityPostCodeIdentifier><c:AddressOfReportingEntityDistrictName contextRef="c65">København K</c:AddressOfReportingEntityDistrictName><c:RegisteredOfficeOfReportingEntity contextRef="c65">København</c:RegisteredOfficeOfReportingEntity><d:NameOfAuditFirm contextRef="c67">ERNST &amp; YOUNG Godkendt Revisionspartnerselskab</d:NameOfAuditFirm><d:IdentificationNumberCvrOfAuditFirm contextRef="c67">30700228</d:IdentificationNumberCvrOfAuditFirm><c:AddressOfAuditorStreetName contextRef="c67">Osvald Helmuths Vej</c:AddressOfAuditorStreetName><c:AddressOfAuditorStreetBuildingIdentifier contextRef="c67">4</c:AddressOfAuditorStreetBuildingIdentifier><c:AddressOfAuditorPostCodeIdentifier contextRef="c67">2000</c:AddressOfAuditorPostCodeIdentifier><c:AddressOfAuditorDistrictName contextRef="c67">Frederiksberg</c:AddressOfAuditorDistrictName><c:AddressOfAuditorCountry contextRef="c65">Danmark</c:AddressOfAuditorCountry><c:DateOfGeneralMeeting contextRef="c65">2018-07-03</c:DateOfGeneralMeeting><c:NameAndSurnameOfChairmanOfGeneralMeeting contextRef="c65">Jacob Alexander Peitersen</c:NameAndSurnameOfChairmanOfGeneralMeeting><e:ClassOfReportingEntity contextRef="c65">Regnskabsklasse B</e:ClassOfReportingEntity><e:SelectedElementsFromReportingClassC contextRef="c65">1</e:SelectedElementsFromReportingClassC><d:TypeOfAuditorAssistance contextRef="c65">Revisionspåtegning</d:TypeOfAuditorAssistance><f:IdentificationOfApprovedAnnualReport contextRef="c65" xml:lang="da">Bestyrelse og direktion har dags dato behandlet og godkendt årsrapporten for regnskabsåret 1. januar - 31. december 2017 for Publicis Reputation ApS.</f:IdentificationOfApprovedAnnualReport><f:IdentificationOfApprovedAnnualReport contextRef="c65" xml:lang="en">The Executive Board and Board of Directors have today considered and adopted the Annual Report of Publicis Reputation ApS for the financial year 1 January - 31 December 2017.</f:IdentificationOfApprovedAnnualReport><f:ConfirmationThatAnnualReportIsPresentedInAccordanceWithRequirementsProvidedForByLegislationAnyStandardsAndRequirementsProvidedByArticlesOfAssociationOrByAgreement contextRef="c65" xml:lang="da">Årsrapporten er aflagt i overensstemmelse med årsregnskabsloven.</f:ConfirmationThatAnnualReportIsPresentedInAccordanceWithRequirementsProvidedForByLegislationAnyStandardsAndRequirementsProvidedByArticlesOfAssociationOrByAgreement><f:ConfirmationThatAnnualReportIsPresentedInAccordanceWithRequirementsProvidedForByLegislationAnyStandardsAndRequirementsProvidedByArticlesOfAssociationOrByAgreement contextRef="c65" xml:lang="en">The Annual Report is prepared in accordance with the Danish Financial Statements Act.</f:ConfirmationThatAnnualReportIsPresentedInAccordanceWithRequirementsProvidedForByLegislationAnyStandardsAndRequirementsProvidedByArticlesOfAssociationOrByAgreement><f:ConfirmationThatFinancialStatementGivesTrueAndFairViewOfAssetsLiabilitiesEquityFinancialPositionAndResults contextRef="c65" xml:lang="da">Årsregnskabet giver efter vores opfattelse et retvisende billede af selskabets aktiver, passiver og finansielle stilling pr. 31. december 2017 samt af resultatet af selskabets aktiviteter for 2017.</f:ConfirmationThatFinancialStatementGivesTrueAndFairViewOfAssetsLiabilitiesEquityFinancialPositionAndResults><f:ConfirmationThatFinancialStatementGivesTrueAndFairViewOfAssetsLiabilitiesEquityFinancialPositionAndResults contextRef="c65" xml:lang="en">In our opinion the Financial Statements give a true and fair view of the financial position at 31 December 2017 of the Company and of the results of the Company operations for 2017.</f:ConfirmationThatFinancialStatementGivesTrueAndFairViewOfAssetsLiabilitiesEquityFinancialPositionAndResults><f:RecommendationForApprovalOfAnnualReportByGeneralMeeting contextRef="c65" xml:lang="da">Årsrapporten indstilles til generalforsamlingens godkendelse.</f:RecommendationForApprovalOfAnnualReportByGeneralMeeting><f:RecommendationForApprovalOfAnnualReportByGeneralMeeting contextRef="c65" xml:lang="en">We recommend that the Annual Report be adopted at the Annual General Meeting.</f:RecommendationForApprovalOfAnnualReportByGeneralMeeting><f:DateOfApprovalOfAnnualReport contextRef="c65">2018-07-03</f:DateOfApprovalOfAnnualReport><g:SignatureOfAuditorsDate contextRef="c65">2018-07-03</g:SignatureOfAuditorsDate><d:NameAndSurnameOfMemberOfExecutiveBoard contextRef="c83">Christian Madsen</d:NameAndSurnameOfMemberOfExecutiveBoard><d:TitleOfMemberOfExecutiveBoard contextRef="c83">direktør</d:TitleOfMemberOfExecutiveBoard><d:NameAndSurnameOfMemberOfSupervisoryBoard contextRef="c68">Jacob Alexander Peitersen</d:NameAndSurnameOfMemberOfSupervisoryBoard><d:TitleOfMemberOfSupervisoryBoard contextRef="c68">formand</d:TitleOfMemberOfSupervisoryBoard><d:NameAndSurnameOfMemberOfSupervisoryBoard contextRef="c69">Justin Kenneth Billingsley</d:NameAndSurnameOfMemberOfSupervisoryBoard><d:NameAndSurnameOfMemberOfSupervisoryBoard contextRef="c70">Christian Madsen</d:NameAndSurnameOfMemberOfSupervisoryBoard><g:AddresseeOfAuditorsReportOnAuditedFinancialStatements contextRef="c65" xml:lang="da">Til kapitalejerne i Publicis Reputation ApS</g:AddresseeOfAuditorsReportOnAuditedFinancialStatements><g:AddresseeOfAuditorsReportOnAuditedFinancialStatements contextRef="c65" xml:lang="en">To the Shareholders of Publicis Reputation ApS</g:AddresseeOfAuditorsReportOnAuditedFinancialStatements><g:IdentificationOfAuditedFinancialStatements contextRef="c65" xml:lang="da">Vi har revideret årsregnskabet for Publicis Reputation ApS for regnskabsåret 1. januar – 31. december 2017, der omfatter resultatopgørelse, balance, egenkapitalopgørelse og noter, herunder anvendt regnskabspraksis. Årsregnskabet udarbejdes efter årsregnskabsloven.
</g:IdentificationOfAuditedFinancialStatements><g:IdentificationOfAuditedFinancialStatements contextRef="c65" xml:lang="en">We have audited the financial statements of Publicis Reputation ApS for the financial year 1 January – 31 December 2017, which comprise income statement, balance sheet, statement of changes in equity[, cash flow statement] and notes, including accounting policies. The financial statements are prepared in accordance with the Danish Financial Statements Act.
</g:IdentificationOfAuditedFinancialStatements><g:OpinionOnAuditedFinancialStatements contextRef="c65" xml:lang="da">Det er vores opfattelse, at årsregnskabet, bortset fra den mulige indvirkning af det forhold, der er beskrevet i afsnittet "Grundlag for konklusion med forbehold", giver et retvisende billede af selskabets aktiver, passiver og finansielle stilling pr. 31. december 2017 samt af resultatet af selskabets aktiviteter for regnskabsåret 1. januar – 31. december 2017 i overensstemmelse med årsregnskabsloven.
</g:OpinionOnAuditedFinancialStatements><g:OpinionOnAuditedFinancialStatements contextRef="c65" xml:lang="en">In our opinion, except for the potential effect of the matter described in the "Basis for qualified opinion" section, the financial statements give a true and fair view of the financial position of the Company at 31 December 2017 and of the results of the Company's operations for the financial year 1 January – 31 December 2017 in accordance with the Danish Financial Statements Act.
</g:OpinionOnAuditedFinancialStatements><g:DescriptionOfQualificationsOfAuditedFinancialStatements contextRef="c65" xml:lang="da">Ledelsen har indregnet igangværende arbejder for fremmed regning under henholdsvis aktiver og forpligtelser med henholdsvis kr. 222.616 og kr. 2.179.208 på grundlag af bogføringen. Ledelsen har ikke været i stand til at frembringe bevis, som understøtter tilstedeværelsen, fuldstændigheden og værdiansættelse af de indregnede igangværende arbejder for fremmed regning. Som følge heraf har vi ikke været i stand til at afgøre, om eventuelle ændringer til årets resultat, igangværende arbejder for fremmed regning og egenkapital kunne have været nødvendige

Vi har udført vores revision i overensstemmelse med internationale standarder om revision og de yderligere krav, der er gældende i Danmark. Vores ansvar ifølge disse standarder og krav er nærmere beskrevet i revisionspåtegningens afsnit "Revisors ansvar for revisionen af årsregnskabet". Det er vores opfattelse, at det opnåede revisionsbevis er tilstrækkeligt og egnet som grundlag for vores konklusion med forbehold.

Uafhængighed
Vi er uafhængige af selskabet i overensstemmelse med internationale etiske regler for revisorer (IESBA's etiske regler) og de yderligere krav, der er gældende i Danmark, ligesom vi har opfyldt vores øvrige etiske forpligtelser i henhold til disse regler og krav. </g:DescriptionOfQualificationsOfAuditedFinancialStatements><g:DescriptionOfQualificationsOfAuditedFinancialStatements contextRef="c65" xml:lang="en">Management has recognised contract work in progress of DKK 222,616 and DKK 2,179,208 under assets and liabilities, respectively, based on the bookkeeping records. Management has not been able to provide evidence supporting the existence, completeness and measurement of the recognised contract work in progress. Consequently, we have not been able to determine whether adjustments of profit/loss for the year, contract work in progress and equity might have been necessary.

We conducted our audit in accordance with International Standards on Auditing (ISAs) and additional requirements applicable in Denmark. Our responsibilities under those standards and requirements are further described in the "Auditor's responsibilities for the audit of the financial statements" section of our report. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our qualified opinion.
Independence
We are independent of the Company in accordance with the International Ethics Standards Board for Accountants' Code of Ethics for Professional Accountants (IESBA Code) and additional requirements applicable in Denmark, and we have fulfilled our other ethical responsibilities in accordance with these rules and requirements. </g:DescriptionOfQualificationsOfAuditedFinancialStatements><g:StatementOfExecutiveAndSupervisoryBoardsResponsibilityForFinancialStatements contextRef="c65" xml:lang="da">Ledelsen har ansvaret for udarbejdelsen af et årsregnskab, der giver et retvisende billede i overensstemmelse med årsregnskabsloven. Ledelsen har endvidere ansvaret for den interne kontrol, som ledelsen anser for nødvendig for at udarbejde et årsregnskab uden væsentlig fejlinformation, uanset om denne skyldes besvigelser eller fejl.

Ved udarbejdelsen af årsregnskabet er ledelsen ansvarlig for at vurdere selskabets evne til at fortsætte driften; at oplyse om forhold vedrørende fortsat drift, hvor dette er relevant; samt at udarbejde årsregnskabet på grundlag af regnskabsprincippet om fortsat drift, medmindre ledelsen enten har til hensigt at likvidere selskabet, indstille driften eller ikke har andet realistisk alternativ end at gøre dette.
</g:StatementOfExecutiveAndSupervisoryBoardsResponsibilityForFinancialStatements><g:StatementOfExecutiveAndSupervisoryBoardsResponsibilityForFinancialStatements contextRef="c65" xml:lang="en">Management is responsible for the preparation of financial statements that give a true and fair view in accordance with the Danish Financial Statements Act, and for such internal control as Management determines is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the Financial Statements, Management is responsible for assessing the Company’s ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting in preparing the Financial Statements unless Management either intends to liquidate the Company or to cease operations, or has no realistic alternative but to do so.
</g:StatementOfExecutiveAndSupervisoryBoardsResponsibilityForFinancialStatements><g:StatementOfAuditorsResponsibilityForAuditAndAuditPerformed contextRef="c65" xml:lang="da">Vores mål er at opnå høj grad af sikkerhed for, om årsregnskabet som helhed er uden væsentlig fejlinformation, uanset om denne skyldes besvigelser eller fejl, og at afgive en revisionspåtegning med en konklusion. Høj grad af sikkerhed er et højt niveau af sikkerhed, men er ikke en garanti for, at en revision, der udføres i overensstemmelse med internationale standarder om revision og de yderligere krav, der er gældende i Danmark, altid vil afdække væsentlig fejlinformation, når sådan findes. Fejlinformationer kan opstå som følge af besvigelser eller fejl og kan betragtes som væsentlige, hvis det med rimelighed kan forventes, at de enkeltvis eller samlet har indflydelse på de økonomiske beslutninger, som brugerne træffer på grundlag af årsregnskabet.

Som led i en revision, der udføres i overensstemmelse med internationale standarder om revision og de yderligere krav, der er gældende i Danmark, foretager vi faglige vurderinger og opretholder professionel skepsis under revisionen. Herudover:

Identificerer og vurderer vi risikoen for væsentlig fejlinformation i årsregnskabet, uanset om denne skyldes besvigelser eller fejl, udformer og udfører revisionshandlinger som reaktion på disse risici samt opnår revisionsbevis, der er tilstrækkeligt og egnet til at danne grundlag for vores konklusion. Risikoen for ikke at opdage væsentlig fejlinformation forårsaget af besvigelser er højere end ved væsentlig fejlinformation forårsaget af fejl, idet besvigelser kan omfatte sammensværgelser, dokumentfalsk, bevidste udeladelser, vildledning eller tilsidesættelse af intern kontrol.

Opnår vi forståelse af den interne kontrol med relevans for revisionen for at kunne udforme revisionshandlinger, der er passende efter omstændighederne, men ikke for at kunne udtrykke en konklusion om effektiviteten af selskabets interne kontrol.

Tager vi stilling til, om den regnskabspraksis, som er anvendt af ledelsen, er passende, samt om de regnskabsmæssige skøn og tilknyttede oplysninger, som ledelsen har udarbejdet, er rimelige.

Konkluderer vi, om ledelsens udarbejdelse af årsregnskabet på grundlag af regnskabsprincippet om fortsat drift er passende, samt om der på grundlag af det opnåede revisionsbevis er væsentlig usikkerhed forbundet med begivenheder eller forhold, der kan skabe betydelig tvivl om selskabets evne til at fortsætte driften. Hvis vi konkluderer, at der er en væsentlig usikkerhed, skal vi i vores revisionspåtegning gøre opmærksom på oplysninger herom i årsregnskabet eller, hvis sådanne oplysninger ikke er tilstrækkelige, modificere vores konklusion. Vores konklusioner er baseret på det revisionsbevis, der er opnået frem til datoen for vores revisionspåtegning. Fremtidige begivenheder eller forhold kan dog medføre, at selskabet ikke længere kan fortsætte driften.

Tager vi stilling til den samlede præsentation, struktur og indhold af årsregnskabet, herunder noteoplysningerne, samt om årsregnskabet afspejler de underliggende transaktioner og begivenheder på en sådan måde, at der gives et retvisende billede heraf.

Vi kommunikerer med den øverste ledelse om blandt andet det planlagte omfang og den tidsmæssige placering af revisionen samt betydelige revisionsmæssige observationer, herunder eventuelle betydelige mangler i intern kontrol, som vi identificerer under revisionen.
</g:StatementOfAuditorsResponsibilityForAuditAndAuditPerformed><g:StatementOfAuditorsResponsibilityForAuditAndAuditPerformed contextRef="c65" xml:lang="en">Our objectives are to obtain reasonable assurance about whether the Financial Statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs and the additional requirements applicable in Denmark will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these Financial Statements.

As part of an audit conducted in accordance with ISAs and the additional requirements applicable in Denmark, we exercise professional judgement and maintain professional scepticism throughout the audit. We also:

Identify and assess the risks of material misstatement of the Financial Statements, whether due to fraud or error, design and perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for our opinion. The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting from error as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal control.

Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control.

Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related disclosures made by Management.

Conclude on the appropriateness of Management’s use of the going concern basis of accounting in preparing the Financial Statements and, based on the audit evidence obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt on the Company’s ability to continue as a going concern. If we conclude that a material uncertainty exists, we are required to draw attention in our auditor’s report to the related disclosures in the Financial Statements or, if such disclosures are inadequate, to modify our opinion. Our conclusions are based on the audit evidence obtained up to the date of our auditor’s report. However, future events or conditions may cause the Company to cease to continue as a going concern.

Evaluate the overall presentation, structure and contents of the Financial Statements, including the disclosures, and whether the Financial Statements represent the underlying transactions and events in a manner that gives a true and fair view.

We communicate with those charged with governance regarding, among other matters, the planned scope and timing of the audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit.
</g:StatementOfAuditorsResponsibilityForAuditAndAuditPerformed><g:StatementOnManagementsReviewAuditorsReportOnAuditedFinancialStatements contextRef="c65" xml:lang="da">Ledelsen er ansvarlig for ledelsesberetningen.

Vores konklusion om årsregnskabet omfatter ikke ledelsesberetningen, og vi udtrykker ingen form for konklusion med sikkerhed om ledelsesberetningen.

I tilknytning til vores revision af årsregnskabet er det vores ansvar at læse ledelsesberetningen og i den forbindelse overveje, om ledelsesberetningen er væsentligt inkonsistent med årsregnskabet eller vores viden opnået ved revisionen eller på anden måde synes at indeholde væsentlig fejlinformation.

Vores ansvar er derudover at overveje, om ledelsesberetningen indeholder krævede oplysninger i henhold til årsregnskabsloven.

Baseret på det udførte arbejde er det vores opfattelse, at ledelsesberetningen er i overensstemmelse med årsregnskabet og er udarbejdet i overensstemmelse med årsregnskabslovens krav. Vi har ikke fundet væsentlig fejlinformation i ledelsesberetningen.
</g:StatementOnManagementsReviewAuditorsReportOnAuditedFinancialStatements><g:StatementOnManagementsReviewAuditorsReportOnAuditedFinancialStatements contextRef="c65" xml:lang="en">Management is responsible for Management’s Review.

Our opinion on the Financial Statements does not cover Management’s Review, and we do not express any form of assurance conclusion thereon.

In connection with our audit of the Financial Statements, our responsibility is to read Management’s Review and, in doing so, consider whether Management’s Review is materially inconsistent with the Financial Statements or our knowledge obtained during the audit, or otherwise appears to be materially misstated.

Moreover, it is our responsibility to consider whether Management’s Review provides the information required under the Danish Financials Statements Act.

Based on the work we have performed, in our view, Management’s Review is in accordance with the Financial Statements and has been prepared in accordance with the requirements of the Danish Financial Statements Act. We did not identify any material misstatement in Management’s Review.
</g:StatementOnManagementsReviewAuditorsReportOnAuditedFinancialStatements><g:SignatureOfAuditorsPlace contextRef="c65">Frederiksberg</g:SignatureOfAuditorsPlace><g:SignatureOfAuditorsDate contextRef="c65">2018-07-03</g:SignatureOfAuditorsDate><d:NameOfAuditFirm contextRef="c67">ERNST &amp; YOUNG Godkendt Revisionspartnerselskab</d:NameOfAuditFirm><d:NameAndSurnameOfAuditor contextRef="c67">Ole Hedemann</d:NameAndSurnameOfAuditor><d:DescriptionOfAuditor contextRef="c67">statsautoriseret revisor</d:DescriptionOfAuditor><d:IdentificationNumberOfAuditor contextRef="c67">mne14949</d:IdentificationNumberOfAuditor><d:NameAndSurnameOfAuditor contextRef="c66">Anders Flymer-Dindler</d:NameAndSurnameOfAuditor><d:DescriptionOfAuditor contextRef="c66">statsautoriseret revisor</d:DescriptionOfAuditor><d:IdentificationNumberOfAuditor contextRef="c66">mne35423</d:IdentificationNumberOfAuditor><h:ManagementsReview contextRef="c65" xml:lang="da">Årsrapporten for Publicis Reputation ApS for 2017 er udarbejdet i overensstemmelse med årsregnskabslovens bestemmelser for virksomheder i regnskabsklasse B med tilvalg af enkelte regler i klasse C.
Væsentligste aktiviteter
Selskabets formål er at drive internationale og nationale aktiviteter inden for reklamebranchen, herunder reputation management og healthcare marketing, samt tilsvarende aktiviteter.
Udvikling i året
Selskabets resultatopgørelse for 2017 udviser et overskud på DKK 420.765, og selskabets balance pr. 31. december 2017 udviser en egenkapital på DKK 2.420.765.
Begivenheder efter balancedagen
Der er ikke efter balancedagen indtruffet forhold, som har væsentlig indflydelse på bedømmelsen af årsrapporten.</h:ManagementsReview><h:ManagementsReview contextRef="c65" xml:lang="en">Financial Statements of Publicis Reputation ApS for 2017 has been prepared in accordance with the provisions of the Danish Financial Statements Act applying to enterprises of reporting class B as well as selected rules applying to reporting class C.
Key activities
The Company's main activity is to carry out international and national advertising, including reputation management, healthcare marketing and similar activities.
Development in the year
The income statement of the Company for 2017 shows a profit of DKK 420,765, and at 31 December 2017 the balance sheet of the Company shows equity of DKK 2,420,765.
Subsequent events
No events materially affecting the assessment of the Annual Report have occurred after the balance sheet date.</h:ManagementsReview><e:GrossProfitLoss contextRef="c65" unitRef="u0" decimals="0">13009751</e:GrossProfitLoss><e:GrossProfitLoss contextRef="c92" unitRef="u0" decimals="0">14497491</e:GrossProfitLoss><e:EmployeeBenefitsExpense contextRef="c65" unitRef="u0" decimals="0">12232187</e:EmployeeBenefitsExpense><e:EmployeeBenefitsExpense contextRef="c92" unitRef="u0" decimals="0">13611243</e:EmployeeBenefitsExpense><e:DepreciationAmortisationExpenseAndImpairmentLossesOfPropertyPlantAndEquipmentAndIntangibleAssetsRecognisedInProfitOrLoss contextRef="c65" unitRef="u0" decimals="0">24414</e:DepreciationAmortisationExpenseAndImpairmentLossesOfPropertyPlantAndEquipmentAndIntangibleAssetsRecognisedInProfitOrLoss><e:DepreciationAmortisationExpenseAndImpairmentLossesOfPropertyPlantAndEquipmentAndIntangibleAssetsRecognisedInProfitOrLoss contextRef="c92" unitRef="u0" decimals="0">28584</e:DepreciationAmortisationExpenseAndImpairmentLossesOfPropertyPlantAndEquipmentAndIntangibleAssetsRecognisedInProfitOrLoss><e:ProfitLossFromOrdinaryOperatingActivities contextRef="c65" unitRef="u0" decimals="0">753150</e:ProfitLossFromOrdinaryOperatingActivities><e:ProfitLossFromOrdinaryOperatingActivities contextRef="c92" unitRef="u0" decimals="0">857664</e:ProfitLossFromOrdinaryOperatingActivities><e:OtherFinanceIncome contextRef="c65" unitRef="u0" decimals="0">111025</e:OtherFinanceIncome><e:OtherFinanceIncome contextRef="c92" unitRef="u0" decimals="0">0</e:OtherFinanceIncome><e:OtherFinanceExpenses contextRef="c65" unitRef="u0" decimals="0">286259</e:OtherFinanceExpenses><e:OtherFinanceExpenses contextRef="c92" unitRef="u0" decimals="0">371662</e:OtherFinanceExpenses><e:ProfitLossFromOrdinaryActivitiesBeforeTax contextRef="c65" unitRef="u0" decimals="0">577916</e:ProfitLossFromOrdinaryActivitiesBeforeTax><e:ProfitLossFromOrdinaryActivitiesBeforeTax contextRef="c92" unitRef="u0" decimals="0">486002</e:ProfitLossFromOrdinaryActivitiesBeforeTax><e:TaxExpense contextRef="c65" unitRef="u0" decimals="0">157151</e:TaxExpense><e:TaxExpense contextRef="c92" unitRef="u0" decimals="0">120663</e:TaxExpense><e:ProfitLoss contextRef="c65" unitRef="u0" decimals="0">420765</e:ProfitLoss><e:ProfitLoss contextRef="c92" unitRef="u0" decimals="0">365339</e:ProfitLoss><e:ProfitLoss contextRef="c107" unitRef="u0" decimals="0">5320444</e:ProfitLoss><e:ProfitLoss contextRef="c108" unitRef="u0" decimals="0">0</e:ProfitLoss><e:ProfitLoss contextRef="c105" unitRef="u0" decimals="0">-4899679</e:ProfitLoss><e:ProfitLoss contextRef="c106" unitRef="u0" decimals="0">365339</e:ProfitLoss><e:AcquiredOtherSimilarRights contextRef="c110" unitRef="u0" decimals="0">0</e:AcquiredOtherSimilarRights><e:AcquiredOtherSimilarRights contextRef="c109" unitRef="u0" decimals="0">0</e:AcquiredOtherSimilarRights><e:IntangibleAssets contextRef="c110" unitRef="u0" decimals="0">0</e:IntangibleAssets><e:IntangibleAssets contextRef="c109" unitRef="u0" decimals="0">0</e:IntangibleAssets><e:FixturesFittingsToolsAndEquipment contextRef="c110" unitRef="u0" decimals="0">88361</e:FixturesFittingsToolsAndEquipment><e:FixturesFittingsToolsAndEquipment contextRef="c109" unitRef="u0" decimals="0">18953</e:FixturesFittingsToolsAndEquipment><e:PropertyPlantAndEquipment contextRef="c110" unitRef="u0" decimals="0">88361</e:PropertyPlantAndEquipment><e:PropertyPlantAndEquipment contextRef="c109" unitRef="u0" decimals="0">18953</e:PropertyPlantAndEquipment><e:DepositsLongtermInvestmentsAndReceivables contextRef="c110" unitRef="u0" decimals="0">27294</e:DepositsLongtermInvestmentsAndReceivables><e:DepositsLongtermInvestmentsAndReceivables contextRef="c109" unitRef="u0" decimals="0">0</e:DepositsLongtermInvestmentsAndReceivables><e:LongtermInvestmentsAndReceivables contextRef="c110" unitRef="u0" decimals="0">27294</e:LongtermInvestmentsAndReceivables><e:LongtermInvestmentsAndReceivables contextRef="c109" unitRef="u0" decimals="0">0</e:LongtermInvestmentsAndReceivables><e:NoncurrentAssets contextRef="c110" unitRef="u0" decimals="0">115655</e:NoncurrentAssets><e:NoncurrentAssets contextRef="c109" unitRef="u0" decimals="0">18953</e:NoncurrentAssets><e:ShorttermTradeReceivables contextRef="c110" unitRef="u0" decimals="0">10326591</e:ShorttermTradeReceivables><e:ShorttermTradeReceivables contextRef="c109" unitRef="u0" decimals="0">6569174</e:ShorttermTradeReceivables><e:ContractWorkInProgress contextRef="c110" unitRef="u0" decimals="0">222616</e:ContractWorkInProgress><e:ContractWorkInProgress contextRef="c109" unitRef="u0" decimals="0">0</e:ContractWorkInProgress><e:ShorttermReceivablesFromGroupEnterprises contextRef="c110" unitRef="u0" decimals="0">523827</e:ShorttermReceivablesFromGroupEnterprises><e:ShorttermReceivablesFromGroupEnterprises contextRef="c109" unitRef="u0" decimals="0">204199</e:ShorttermReceivablesFromGroupEnterprises><e:OtherShorttermReceivables contextRef="c110" unitRef="u0" decimals="0">85308</e:OtherShorttermReceivables><e:OtherShorttermReceivables contextRef="c109" unitRef="u0" decimals="0">185024</e:OtherShorttermReceivables><e:DeferredIncomeAssets contextRef="c110" unitRef="u0" decimals="0">71258</e:DeferredIncomeAssets><e:DeferredIncomeAssets contextRef="c109" unitRef="u0" decimals="0">222489</e:DeferredIncomeAssets><e:ShorttermReceivables contextRef="c110" unitRef="u0" decimals="0">11229600</e:ShorttermReceivables><e:ShorttermReceivables contextRef="c109" unitRef="u0" decimals="0">7180886</e:ShorttermReceivables><e:CashAndCashEquivalents contextRef="c110" unitRef="u0" decimals="0">722372</e:CashAndCashEquivalents><e:CashAndCashEquivalents contextRef="c109" unitRef="u0" decimals="0">6414456</e:CashAndCashEquivalents><e:CurrentAssets contextRef="c110" unitRef="u0" decimals="0">11951972</e:CurrentAssets><e:CurrentAssets contextRef="c109" unitRef="u0" decimals="0">13595342</e:CurrentAssets><e:Assets contextRef="c110" unitRef="u0" decimals="0">12067627</e:Assets><e:Assets contextRef="c109" unitRef="u0" decimals="0">13614295</e:Assets><e:ContributedCapital contextRef="c110" unitRef="u0" decimals="0">125000</e:ContributedCapital><e:ContributedCapital contextRef="c109" unitRef="u0" decimals="0">125000</e:ContributedCapital><e:PaidContributedCapital contextRef="c110" unitRef="u0" decimals="0">125000</e:PaidContributedCapital><e:PaidContributedCapital contextRef="c109" unitRef="u0" decimals="0">125000</e:PaidContributedCapital><e:RetainedEarnings contextRef="c110" unitRef="u0" decimals="0">2295765</e:RetainedEarnings><e:RetainedEarnings contextRef="c109" unitRef="u0" decimals="0">7195444</e:RetainedEarnings><e:Equity contextRef="c110" unitRef="u0" decimals="0">2420765</e:Equity><e:Equity contextRef="c109" unitRef="u0" decimals="0">7320444</e:Equity><e:ProvisionsForDeferredTax contextRef="c110" unitRef="u0" decimals="0">35488</e:ProvisionsForDeferredTax><e:ProvisionsForDeferredTax contextRef="c109" unitRef="u0" decimals="0">536698</e:ProvisionsForDeferredTax><e:Provisions contextRef="c110" unitRef="u0" decimals="0">35488</e:Provisions><e:Provisions contextRef="c109" unitRef="u0" decimals="0">536698</e:Provisions><e:ShorttermDebtToOtherCreditInstitutions contextRef="c110" unitRef="u0" decimals="0">1235026</e:ShorttermDebtToOtherCreditInstitutions><e:ShorttermDebtToOtherCreditInstitutions contextRef="c109" unitRef="u0" decimals="0">0</e:ShorttermDebtToOtherCreditInstitutions><e:ShorttermTradePayables contextRef="c110" unitRef="u0" decimals="0">3679984</e:ShorttermTradePayables><e:ShorttermTradePayables contextRef="c109" unitRef="u0" decimals="0">1607125</e:ShorttermTradePayables><e:ShorttermContractWorkInProgressLiabilities contextRef="c110" unitRef="u0" decimals="0">2179208</e:ShorttermContractWorkInProgressLiabilities><e:ShorttermContractWorkInProgressLiabilities contextRef="c109" unitRef="u0" decimals="0">1115107</e:ShorttermContractWorkInProgressLiabilities><e:ShorttermPayablesToGroupEnterprises contextRef="c110" unitRef="u0" decimals="0">110213</e:ShorttermPayablesToGroupEnterprises><e:ShorttermPayablesToGroupEnterprises contextRef="c109" unitRef="u0" decimals="0">126315</e:ShorttermPayablesToGroupEnterprises><e:ShorttermTaxPayables contextRef="c110" unitRef="u0" decimals="0">632060</e:ShorttermTaxPayables><e:ShorttermTaxPayables contextRef="c109" unitRef="u0" decimals="0">5747</e:ShorttermTaxPayables><e:OtherShorttermPayables contextRef="c110" unitRef="u0" decimals="0">1774883</e:OtherShorttermPayables><e:OtherShorttermPayables contextRef="c109" unitRef="u0" decimals="0">2902859</e:OtherShorttermPayables><e:ShorttermLiabilitiesOtherThanProvisions contextRef="c110" unitRef="u0" decimals="0">9611374</e:ShorttermLiabilitiesOtherThanProvisions><e:ShorttermLiabilitiesOtherThanProvisions contextRef="c109" unitRef="u0" decimals="0">5757153</e:ShorttermLiabilitiesOtherThanProvisions><e:LiabilitiesOtherThanProvisions contextRef="c110" unitRef="u0" decimals="0">9611374</e:LiabilitiesOtherThanProvisions><e:LiabilitiesOtherThanProvisions contextRef="c109" unitRef="u0" decimals="0">5757153</e:LiabilitiesOtherThanProvisions><e:LiabilitiesAndEquity contextRef="c110" unitRef="u0" decimals="0">12067627</e:LiabilitiesAndEquity><e:LiabilitiesAndEquity contextRef="c109" unitRef="u0" decimals="0">13614295</e:LiabilitiesAndEquity><e:Equity contextRef="c0" unitRef="u0" decimals="0">125000</e:Equity><e:Equity contextRef="c20" unitRef="u0" decimals="0">7195444</e:Equity><e:ExtraordinaryDividendPaid contextRef="c24" unitRef="u0" decimals="0">-5320444</e:ExtraordinaryDividendPaid><e:ProfitLoss contextRef="c21" unitRef="u0" decimals="0">420765</e:ProfitLoss><e:Equity contextRef="c2" unitRef="u0" decimals="0">125000</e:Equity><e:Equity contextRef="c22" unitRef="u0" decimals="0">2295765</e:Equity><e:WagesAndSalaries contextRef="c65" unitRef="u0" decimals="0">11468058</e:WagesAndSalaries><e:WagesAndSalaries contextRef="c92" unitRef="u0" decimals="0">12761914</e:WagesAndSalaries><e:PostemploymentBenefitExpense contextRef="c65" unitRef="u0" decimals="0">564488</e:PostemploymentBenefitExpense><e:PostemploymentBenefitExpense contextRef="c92" unitRef="u0" decimals="0">496353</e:PostemploymentBenefitExpense><e:SocialSecurityContributions contextRef="c65" unitRef="u0" decimals="0">137627</e:SocialSecurityContributions><e:SocialSecurityContributions contextRef="c92" unitRef="u0" decimals="0">243632</e:SocialSecurityContributions><e:OtherEmployeeExpense contextRef="c65" unitRef="u0" decimals="0">62014</e:OtherEmployeeExpense><e:OtherEmployeeExpense contextRef="c92" unitRef="u0" decimals="0">109344</e:OtherEmployeeExpense><e:EmployeeBenefitsExpense contextRef="c65" unitRef="u0" decimals="0">12232187</e:EmployeeBenefitsExpense><e:EmployeeBenefitsExpense contextRef="c92" unitRef="u0" decimals="0">13611243</e:EmployeeBenefitsExpense><e:AverageNumberOfEmployees contextRef="c65" unitRef="u2" decimals="INF">19</e:AverageNumberOfEmployees><e:AverageNumberOfEmployees contextRef="c92" unitRef="u2" decimals="INF">22</e:AverageNumberOfEmployees><e:CurrentTaxExpense contextRef="c65" unitRef="u0" decimals="0">632060</e:CurrentTaxExpense><e:CurrentTaxExpense contextRef="c92" unitRef="u0" decimals="0">32032</e:CurrentTaxExpense><e:AdjustmentsForDeferredTax contextRef="c65" unitRef="u0" decimals="0">-501210</e:AdjustmentsForDeferredTax><e:AdjustmentsForDeferredTax contextRef="c92" unitRef="u0" decimals="0">88631</e:AdjustmentsForDeferredTax><e:AdjustmentsForCurrentTaxOfPriorPeriod contextRef="c65" unitRef="u0" decimals="0">26301</e:AdjustmentsForCurrentTaxOfPriorPeriod><e:AdjustmentsForCurrentTaxOfPriorPeriod contextRef="c92" unitRef="u0" decimals="0">0</e:AdjustmentsForCurrentTaxOfPriorPeriod><e:TaxExpenseOnOrdinaryActivities contextRef="c65" unitRef="u0" decimals="0">157151</e:TaxExpenseOnOrdinaryActivities><e:TaxExpenseOnOrdinaryActivities contextRef="c92" unitRef="u0" decimals="0">120663</e:TaxExpenseOnOrdinaryActivities><e:InformationOnContractWorkInProgress contextRef="c65" xml:lang="da">Salgsværdi af igangværende arbejder 
4.010.068
5.044.815

Modtagne acontobetalinger 
-5.966.660
-6.159.922

Indregnet således i balancen:



Igangværende arbejder for fremmed regning under aktiver 
222.616
0

Modtagne forudbetalinger under passiver 
-2.179.208
-1.115.107</e:InformationOnContractWorkInProgress><e:InformationOnContractWorkInProgress contextRef="c65" xml:lang="en">
Selling price of work in progress 



Payments received on account 



Recognised in the balance sheet as follows:



Contract work in progress recognised in assets 


Prepayments received recognised in debt 

</e:InformationOnContractWorkInProgress><e:RetrospectiveInformationOnContributedCapital contextRef="c65" xml:lang="da">Der har ikke været ændringer i selskabskapitalen i de seneste 5 år.</e:RetrospectiveInformationOnContributedCapital><e:RetrospectiveInformationOnContributedCapital contextRef="c65" xml:lang="en">There have been no changes in the share capital during the last 5 years.</e:RetrospectiveInformationOnContributedCapital><e:DisclosureOfContingentLiabilities contextRef="c65" xml:lang="da">Leje- og leasingforpligtelser
Leasingforpligtelser fra operationel leasing. Samlede fremtidige leasingydelser:
Inden for 1 år
653.287
722.000
Andre eventualforpligtelser
Koncernens selskaber hæfter solidarisk for skat af koncernens sambeskattede indkomst mv. Det samlede beløb for skyldig selskabsskat fremgår af årsrapporten for MMS Communications Denmark A/S, der er administrationsselskab i forhold til sambeskatningen. Koncernens selskaber hæfter endvidere solidarisk for danske kildeskatter i form af udbytteskat, royaltyskat og renteskat. Eventuelle senere korrektioner til selskabsskatter og kildeskatter kan medføre at selskabets hæftelse udgør et større beløb.</e:DisclosureOfContingentLiabilities><e:DisclosureOfContingentLiabilities contextRef="c65" xml:lang="en">Rental and lease obligations
Lease obligations under operating leases. Total future lease payments:
Within 1 year


Other contingent liabilities
The Danish group companies are jointly and severally liable for tax on the jointly taxed incomes etc of the Group. The total amount of corporation tax payable is disclosed in the Annual Report of MMS Communications Denmark A/S, which is the management company of the joint taxation purposes. Moreover, the Danish group companies are jointly and severally liable for Danish withholding taxes by way of dividend tax, tax on royalty payments and tax on unearned income. Any subsequent adjustments of corporation taxes and withholding taxes may increase the Company’s liability.</e:DisclosureOfContingentLiabilities><e:InformationOnRelatedEntities contextRef="c65" xml:lang="da">
Bestemmende indflydelse
Controlling interest



Publicis Worldwide BV
Ejer
Owner

Transaktioner
Transactions</e:InformationOnRelatedEntities><e:InformationOnConsolidatedFinancialStatements contextRef="c65" xml:lang="da">Selskabet indgår i koncernrapporten for moderselskabet
Publicis Group S.A. 133
Avenue des Champs Elysees, F-75008 Paris, France
Koncernrapporten for Publicis Group S.A. 133 kan rekvireres på følgende adresse:
The Group Annual Report of Publicis Group S.A. 133 may be obtained at the following address:
http://www.publicisgroupe.com/#/en/relations/investor</e:InformationOnConsolidatedFinancialStatements><e:InformationOnConsolidatedFinancialStatements contextRef="c65" xml:lang="en">The Company is included in the Group Annual Report of the Parent Company:</e:InformationOnConsolidatedFinancialStatements><e:InformationOnReportingClassOfEntity contextRef="c65" xml:lang="da">Årsrapporten for Publicis Reputation ApS for 2017 er udarbejdet i overensstemmelse med årsregnskabslovens bestemmelser for virksomheder i regnskabsklasse B med tilvalg af enkelte regler i klasse C.
Den anvendte regnskabspraksis er uændret i forhold til sidste år.
Årsregnskab for 2017 er aflagt i DKK.</e:InformationOnReportingClassOfEntity><e:InformationOnReportingClassOfEntity contextRef="c65" xml:lang="en">The Annual Report of Publicis Reputation ApS for 2017 has been prepared in accordance with the provisions of the Danish Financial Statements Act applying to enterprises of reporting class B as well as selected rules applying to reporting class C.
The accounting policies applied remain unchanged from last year.
The Financial Statements for 2017 are presented in DKK.</e:InformationOnReportingClassOfEntity><e:DescriptionOfGeneralMattersRelatedToRecognitionMeasurementAndChangesInAccountingPolicies contextRef="c65" xml:lang="da">Indtægter indregnes i resultatopgørelsen i takt med, at de indtjenes. Herudover indregnes værdireguleringer af finansielle aktiver og forpligtelser, der måles til dagsværdi eller amortiseret kostpris. Endvidere indregnes i resultatopgørelsen alle omkostninger, der er afholdt for at opnå årets indtjening, herunder afskrivninger, nedskrivninger og hensatte forpligtelser samt tilbageførsler som følge af ændrede regnskabsmæssige skøn af beløb, der tidligere har været indregnet i resultatopgørelsen.
Aktiver indregnes i balancen, når det er sandsynligt, at fremtidige økonomiske fordele vil tilflyde selskabet, og aktivets værdi kan måles pålideligt.
Forpligtelser indregnes i balancen, når det er sandsynligt, at fremtidige økonomiske fordele vil fragå selskabet, og forpligtelsens værdi kan måles pålideligt.
Ved første indregning måles aktiver og forpligtelser til kostpris. Efterfølgende måles aktiver og forpligtelser som beskrevet for hver enkelt regnskabspost nedenfor.</e:DescriptionOfGeneralMattersRelatedToRecognitionMeasurementAndChangesInAccountingPolicies><e:DescriptionOfGeneralMattersRelatedToRecognitionMeasurementAndChangesInAccountingPolicies contextRef="c65" xml:lang="en">Revenues are recognised in the income statement as earned. Furthermore, value adjustments of financial assets and liabilities measured at fair value or amortised cost are recognised. Moreover, all expenses incurred to achieve the earnings for the year are recognised in the income statement, including depreciation, amortisation, impairment losses and provisions as well as reversals due to changed accounting estimates of amounts that have previously been recognised in the income statement.
Assets are recognised in the balance sheet when it is probable that future economic benefits attributable to the asset will flow to the Company, and the value of the asset can be measured reliably.
Liabilities are recognised in the balance sheet when it is probable that future economic benefits will flow out of the Company, and the value of the liability can be measured reliably.
Assets and liabilities are initially measured at cost. Subsequently, assets and liabilities are measured as described for each item below.</e:DescriptionOfGeneralMattersRelatedToRecognitionMeasurementAndChangesInAccountingPolicies><e:DescriptionOfMethodsOfForeignCurrencies contextRef="c65" xml:lang="da">Transaktioner i fremmed valuta omregnes til transaktionsdagens kurs. Valutakursdifferencer, der opstår mellem transaktionsdagens kurs og kursen på betalingsdagen, indregnes i resultatopgørelsen som en finansiel post. Hvis valutapositioner anses for sikring af fremtidige pengestrømme, indregnes værdireguleringerne direkte på egenkapitalen.
Tilgodehavender, gæld og andre monetære poster i fremmed valuta, som ikke er afregnet på balancedagen, måles til balancedagens valutakurs. Forskellen mellem balancedagens kurs og kursen på tidspunktet for tilgodehavendets eller gældens opståen indregnes i resultatopgørelsen under finansielle indtægter og omkostninger.
Anlægsaktiver, der er købt i fremmed valuta, måles til kursen på transaktionsdagen.</e:DescriptionOfMethodsOfForeignCurrencies><e:DescriptionOfMethodsOfForeignCurrencies contextRef="c65" xml:lang="en">Transactions in foreign currencies are translated at the exchange rates at the dates of transaction. Exchange differences arising due to differences between the transaction date rates and the rates at the dates of payment are recognised in financial income and expenses in the income statement. Where foreign exchange transactions are considered hedging of future cash flows, the value adjustments are recognised directly in equity.
Receivables, payables and other monetary items in foreign currencies that have not been settled at the balance sheet date are translated at the exchange rates at the balance sheet date. Any differences between the exchange rates at the balance sheet date and the rates at the time when the receivable or the debt arose are recognised in financial income and expenses in the income statement.
Fixed assets acquired in foreign currencies are measured at the transaction date rates.</e:DescriptionOfMethodsOfForeignCurrencies><e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfCostOfSales contextRef="c65" xml:lang="da">Omkostninger til mediekøb indeholder det forbrug af varer og materialer, der er anvendt for at opnå virksomhedens nettoomsætning.</e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfCostOfSales><e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfCostOfSales contextRef="c65" xml:lang="en">Expenses for media buying comprise the goods and materials applied to achieve revenue for the year.</e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfCostOfSales><e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfExternalExpenses contextRef="c65" xml:lang="da">Andre eksterne omkostninger indeholder indirekte produktionsomkostninger og omkostninger til lokaler, salg og distribution samt kontorhold mv.</e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfExternalExpenses><e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfExternalExpenses contextRef="c65" xml:lang="en">Other external expenses comprise indirect production costs and expenses for premises, sales and distribution as well as office expenses, etc.</e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfExternalExpenses><e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfGrossProfitLoss contextRef="c65" xml:lang="da">Med henvisning til årsregnskabslovens § 32 er nettoomsætningen ikke oplyst i årsrapporten.</e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfGrossProfitLoss><e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfGrossProfitLoss contextRef="c65" xml:lang="en">With reference to section 32 of the Danish Financial Statements Act, revenue has not been disclosed in the Annual Report.</e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfGrossProfitLoss><e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfEmployeeBenefitExpense contextRef="c65" xml:lang="da">Personaleomkostninger indeholder gager og lønninger samt lønafhængige omkostninger bortset fra produktionslønninger.</e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfEmployeeBenefitExpense><e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfEmployeeBenefitExpense contextRef="c65" xml:lang="en">Staff expenses comprise wages and salaries as well as payroll expenses other than production wages.</e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfEmployeeBenefitExpense><e:DescriptionOfMethodsOfImpairmentLossesAndDepreciation contextRef="c65" xml:lang="da">Af- og nedskrivninger indeholder årets af- og nedskrivninger af immaterielle og materielle anlægsaktiver.</e:DescriptionOfMethodsOfImpairmentLossesAndDepreciation><e:DescriptionOfMethodsOfImpairmentLossesAndDepreciation contextRef="c65" xml:lang="en">Amortisation, depreciation and impairment losses comprise amortisation, depreciation and impairment of intangible assets and property, plant and equipment.</e:DescriptionOfMethodsOfImpairmentLossesAndDepreciation><e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfOtherOperatingIncomeAndExpenses contextRef="c65" xml:lang="da">Andre driftsindtægter og andre driftsomkostninger omfatter regnskabsposter af sekundær karakter i forhold til selskabets hovedaktivitet, herunder avance og tab ved salg af immaterielle og materielle anlægsaktiver.</e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfOtherOperatingIncomeAndExpenses><e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfOtherOperatingIncomeAndExpenses contextRef="c65" xml:lang="en">Other operating income and other operating expenses comprise items of a secondary nature to the main activities of the Company, including gains and losses on the sale of intangible assets and property, plant and equipment.</e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfOtherOperatingIncomeAndExpenses><e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfFinanceIncomeAndExpenses contextRef="c65" xml:lang="da">Finansielle indtægter og omkostninger indregnes i resultatopgørelsen med de beløb, der vedrører regnskabsåret.</e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfFinanceIncomeAndExpenses><e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfFinanceIncomeAndExpenses contextRef="c65" xml:lang="en">Financial income and expenses are recognised in the income statement at the amounts relating to the financial year.</e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfFinanceIncomeAndExpenses><e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfTaxExpenses contextRef="c65" xml:lang="da">Skat af årets resultat består af årets aktuelle skat og forskydning i udskudt skat og indregnes i resultatopgørelsen med den del, der kan henføres til årets resultat, og direkte på egenkapitalen med den del, der kan henføres til posteringer direkte på egenkapitalen.
Selskabet er sambeskattet med 100% ejede danske og udenlandske dattervirksomheder. Selskabsskatten fordeles mellem de sambeskattede selskaber i forhold til disses skattepligtige indkomster.</e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfTaxExpenses><e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfTaxExpenses contextRef="c65" xml:lang="en">Tax for the year consists of current tax for the year and changes in deferred tax for the year. The tax attributable to the profit for the year is recognised in the income statement, whereas the tax attributable to equity transactions is recognised directly in equity.
The Company is jointly taxed with wholly owned Danish and foreign subsidiaries. The tax effect of the joint taxation is allocated to enterprises in proportion to their taxable incomes.</e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfTaxExpenses><e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfPropertyPlantAndEquipment contextRef="c65" xml:lang="da">Materielle anlægsaktiver måles til kostpris med fradrag af akkumulerede af- og nedskrivninger.
Kostpris omfatter anskaffelsesprisen og omkostninger direkte tilknyttet anskaffelsen indtil det tidspunkt, hvor aktivet er klar til at blive taget i brug.
Andre anlæg, driftsmateriel og inventar 3-5 år

Aktiver med en kostpris på under DKK 13.200 omkostningsføres i anskaffelsesåret.</e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfPropertyPlantAndEquipment><e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfPropertyPlantAndEquipment contextRef="c65" xml:lang="en">Property, plant and equipment are measured at cost less accumulated depreciation and less any accumulated impairment losses.
Cost comprises the cost of acquisition and expenses directly related to the acquisition up until the time when the asset is ready for use.
Other fixtures and fittings, tools and equipment 3-5 years

Assets costing less than DKK 13,200 are expensed in the year of acquisition.</e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfPropertyPlantAndEquipment><e:DescriptionOfMethodsOfAmortisationOfNoncurrentAssets contextRef="c65" xml:lang="da">Den regnskabsmæssige værdi af immaterielle og materielle anlægsaktiver gennemgås årligt for at afgøre, om der er indikation af værdiforringelse ud over det, som udtrykkes ved afskrivning.
Hvis dette er tilfældet, foretages nedskrivning til den lavere genindvindingsværdi.</e:DescriptionOfMethodsOfAmortisationOfNoncurrentAssets><e:DescriptionOfMethodsOfAmortisationOfNoncurrentAssets contextRef="c65" xml:lang="en">The carrying amounts of intangible assets and property, plant and equipment are reviewed on an annual basis to determine whether there is any indication of impairment other than that expressed by amortisation and depreciation.
If so, the asset is written down to its lower recoverable amount.</e:DescriptionOfMethodsOfAmortisationOfNoncurrentAssets><e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfInvestments contextRef="c65" xml:lang="da">Finansielle anlægsaktiver omfatter deposita.</e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfInvestments><e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfInvestments contextRef="c65" xml:lang="en">Fixed asset investments consist of deposits.</e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfInvestments><e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfReceivables contextRef="c65" xml:lang="da">Tilgodehavender måles i balancen til amortiseret kostpris eller en lavere nettorealisationsværdi, hvilket normalt udgør nominel værdi med fradrag af nedskrivning til imødegåelse af tab.</e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfReceivables><e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfReceivables contextRef="c65" xml:lang="en">Receivables are measured in the balance sheet at the lower of amortised cost and net realisable value, which corresponds to nominal value less provisions for bad debts.</e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfReceivables><e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfContractWorkInProgress contextRef="c65" xml:lang="da">Igangværende arbejder for fremmed regning vedrørende serviceydelser måles til salgsværdien af det udførte arbejde opgjort på grundlag af færdiggørelsesgraden. Færdiggørelsesgraden opgøres som andelen af de afholdte kontraktomkostninger i forhold til kontraktens forventede samlede omkostninger. Når det er sandsynligt, at de samlede kontraktomkostninger vil overstige de samlede indtægter på en kontrakt, indregnes det forventede tab i resultatopgørelsen.
Når salgsværdien ikke kan opgøres pålideligt, måles salgsværdien til medgåede omkostninger eller en lavere nettorealisationsværdi.
Hvis de samlede omkostninger på det igangværende arbejde forventes at overstige den samlede salgsværdi, indregnes det forventede tab som en tabsgivende aftale under hensatte forpligtelser og omkostningsføres i resultatopgørelsen.
Værdien af de enkelte igangværende arbejder med fradrag af acontofaktureringer klassificeres som aktiver, når salgsværdien overstiger acontofaktureringer og som forpligtelser, når acontofaktureringer overstiger salgsværdien.</e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfContractWorkInProgress><e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfContractWorkInProgress contextRef="c65" xml:lang="en">Contract work in progress regarding service is measured at selling price of the work performed calculated on the basis of the stage of completion. The stage of completion is measured by the proportion that the contract expenses incurred to date bear to the estimated total contract expenses. Where it is probable that total contract expenses will exceed total revenues from a contract, the expected loss is recognised as an expense in the income statement.
Where the selling price cannot be measured reliably, the selling price is measured at the lower of expenses incurred and net realisable value.
Where the total expenses relating to the work in progress are expected to exceed the total market value, the expected loss is recognised as a loss-making agreement under 'Provisions' and is expensed in the income statement.
The value of each contract in progress less prepayments is classified as assets when the market value exceeds prepayments and as liabilities when prepayments exceeds the market value.</e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfContractWorkInProgress><e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfDeferredIncomeAssets contextRef="c65" xml:lang="da">Periodeafgrænsningsposter indregnet som aktiver omfatter afholdte forudbetalte omkostninger vedrørende husleje, forsikringspræmier, abonnementer og renter.</e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfDeferredIncomeAssets><e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfDeferredIncomeAssets contextRef="c65" xml:lang="en">Prepayments comprise prepaid expenses concerning rent, insurance premiums, subscriptions and interest.</e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfDeferredIncomeAssets><e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfTaxPayablesAndDeferredTax contextRef="c65" xml:lang="da">Udskudt skat måles efter den balanceorienterede gældsmetode af midlertidige forskelle mellem regnskabsmæssig og skattemæssig værdi af aktiver og forpligtelser, opgjort på grundlag af den planlagte anvendelse af aktivet, henholdsvis afvikling af forpligtelsen.
Udskudte skatteaktiver måles til den værdi, hvortil aktivet forventes at kunne realiseres, enten ved udligning i skat af fremtidig indtjening eller ved modregning i udskudte skatteforpligtelser inden for samme juridiske skatteenhed.
Udskudt skat måles på grundlag af de skatteregler og skattesatser, der med balancedagens lovgivning vil være gældende, når den udskudte skat forventes udløst som aktuel skat. Ændring i udskudt skat, som følge af ændringer i skattesatser, indregnes i resultatopgørelsen eller i egenkapitalen, når den udskudte skat vedrører poster, der er indregnet i egenkapitalen.</e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfTaxPayablesAndDeferredTax><e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfTaxPayablesAndDeferredTax contextRef="c65" xml:lang="en">Deferred income tax is measured using the balance sheet liability method in respect of temporary differences arising between the tax bases of assets and liabilities and their carrying amounts for financial reporting purposes on the basis of the intended use of the asset and settlement of the liability, respectively.
Deferred tax assets are measured at the value at which the asset is expected to be realised, either by elimination in tax on future earnings or by set-off against deferred tax liabilities within the same legal tax entity.
Deferred tax is measured on the basis of the tax rules and tax rates that will be effective under the legislation at the balance sheet date when the deferred tax is expected to crystallise as current tax. Any changes in deferred tax due to changes to tax rates are recognised in the income statement or in equity if the deferred tax relates to items recognised in equity.</e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfTaxPayablesAndDeferredTax><e:DescriptionOfMethodsOfCurrentTaxReceivablesAndLiabilities contextRef="c65" xml:lang="da">Aktuelle skatteforpligtelser og tilgodehavende aktuel skat indregnes i balancen som beregnet skat af årets skattepligtige indkomst reguleret for skat af tidligere års skattepligtige indkomster samt for betalte acontoskatter. Tillæg og godtgørelse under acontoskatteordningen indregnes i resultatopgørelsen under finansielle poster.</e:DescriptionOfMethodsOfCurrentTaxReceivablesAndLiabilities><e:DescriptionOfMethodsOfCurrentTaxReceivablesAndLiabilities contextRef="c65" xml:lang="en">Current tax liabilities and receivables are recognised in the balance sheet as the expected taxable income for the year adjusted for tax on taxable incomes for prior years and tax paid on account. Extra payments and repayment under the on-account taxation scheme are recognised in the income statement in financial income and expenses.</e:DescriptionOfMethodsOfCurrentTaxReceivablesAndLiabilities><e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfLiabilitiesOtherThanProvisions contextRef="c65" xml:lang="da">Gældsforpligtelser måles til amortiseret kostpris, der i al væsentlighed svarer til nominel værdi.</e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfLiabilitiesOtherThanProvisions><e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfLiabilitiesOtherThanProvisions contextRef="c65" xml:lang="en">Debts are measured at amortised cost, substantially corresponding to nominal value.</e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfLiabilitiesOtherThanProvisions><e:DescriptionOfClassOfIssuedShares contextRef="c119" xml:lang="da">Selskabskapitalen består af 125 anparter à nominelt DKK 1.000. Ingen anparter er tillagt særlige rettigheder.
The share capital consists of 125 shares of a nominal value of DKK 1,000. No shares carry any special rights.</e:DescriptionOfClassOfIssuedShares><e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfIntangibleAssets contextRef="c65" xml:lang="da">Software måles til kostpris med fradrag af akkumulerede afskrivninger. Software afskrives lineært over 3 år.
Software acquired is measured at cost less accumulated amortisation. Software is amortised on a straight-line basis over 3 years.</e:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfIntangibleAssets><!--Virksomhedskapital aktuel primo--><context id="c0"><entity><identifier scheme="http://www.dcca.dk/cvr">27299474</identifier></entity><period><instant>2017-01-01</instant></period><scenario><xbrldi:explicitMember dimension="e:ClassesOfEquityDimension">e:ContributedCapitalMember</xbrldi:explicitMember></scenario></context><!--Virksomhedskapital aktuel ultimo--><context id="c2"><entity><identifier scheme="http://www.dcca.dk/cvr">27299474</identifier></entity><period><instant>2017-12-31</instant></period><scenario><xbrldi:explicitMember dimension="e:ClassesOfEquityDimension">e:ContributedCapitalMember</xbrldi:explicitMember></scenario></context><!--Overfort res aktuel primo--><context id="c20"><entity><identifier scheme="http://www.dcca.dk/cvr">27299474</identifier></entity><period><instant>2017-01-01</instant></period><scenario><xbrldi:explicitMember dimension="e:ClassesOfEquityDimension">e:RetainedEarningsMember</xbrldi:explicitMember></scenario></context><!--Overfort res aktuel i aaret--><context id="c21"><entity><identifier scheme="http://www.dcca.dk/cvr">27299474</identifier></entity><period><startDate>2017-01-01</startDate><endDate>2017-12-31</endDate></period><scenario><xbrldi:explicitMember dimension="e:ClassesOfEquityDimension">e:RetainedEarningsMember</xbrldi:explicitMember></scenario></context><!--Overfort res aktuel ultimo--><context id="c22"><entity><identifier scheme="http://www.dcca.dk/cvr">27299474</identifier></entity><period><instant>2017-12-31</instant></period><scenario><xbrldi:explicitMember dimension="e:ClassesOfEquityDimension">e:RetainedEarningsMember</xbrldi:explicitMember></scenario></context><!--Udbytte aktuel i aaret--><context id="c24"><entity><identifier scheme="http://www.dcca.dk/cvr">27299474</identifier></entity><period><startDate>2017-01-01</startDate><endDate>2017-12-31</endDate></period><scenario><xbrldi:explicitMember dimension="e:ClassesOfEquityDimension">e:ProposedDividendRecognisedInEquityMember</xbrldi:explicitMember></scenario></context><!--Aktuelle periode enkelt selskab--><context id="c65"><entity><identifier scheme="http://www.dcca.dk/cvr">27299474</identifier></entity><period><startDate>2017-01-01</startDate><endDate>2017-12-31</endDate></period></context><!--REVISOR2--><context id="c66"><entity><identifier scheme="http://www.dcca.dk/cvr">27299474</identifier></entity><period><startDate>2017-01-01</startDate><endDate>2017-12-31</endDate></period><scenario><xbrldi:typedMember dimension="d:IdentificationOfAuditorDimension"><d:auditorIdentifier>2</d:auditorIdentifier></xbrldi:typedMember></scenario></context><!--REVISOR1--><context id="c67"><entity><identifier scheme="http://www.dcca.dk/cvr">27299474</identifier></entity><period><startDate>2017-01-01</startDate><endDate>2017-12-31</endDate></period><scenario><xbrldi:typedMember dimension="d:IdentificationOfAuditorDimension"><d:auditorIdentifier>1</d:auditorIdentifier></xbrldi:typedMember></scenario></context><!--BOARD1--><context id="c68"><entity><identifier scheme="http://www.dcca.dk/cvr">27299474</identifier></entity><period><startDate>2017-01-01</startDate><endDate>2017-12-31</endDate></period><scenario><xbrldi:typedMember dimension="d:IdentificationOfMemberOfSupervisoryBoardDimension"><d:memberOfBoardIdentifier>1</d:memberOfBoardIdentifier></xbrldi:typedMember></scenario></context><!--BOARD2--><context id="c69"><entity><identifier scheme="http://www.dcca.dk/cvr">27299474</identifier></entity><period><startDate>2017-01-01</startDate><endDate>2017-12-31</endDate></period><scenario><xbrldi:typedMember dimension="d:IdentificationOfMemberOfSupervisoryBoardDimension"><d:memberOfBoardIdentifier>2</d:memberOfBoardIdentifier></xbrldi:typedMember></scenario></context><!--BOARD3--><context id="c70"><entity><identifier scheme="http://www.dcca.dk/cvr">27299474</identifier></entity><period><startDate>2017-01-01</startDate><endDate>2017-12-31</endDate></period><scenario><xbrldi:typedMember dimension="d:IdentificationOfMemberOfSupervisoryBoardDimension"><d:memberOfBoardIdentifier>3</d:memberOfBoardIdentifier></xbrldi:typedMember></scenario></context><!--CEO1--><context id="c83"><entity><identifier scheme="http://www.dcca.dk/cvr">27299474</identifier></entity><period><startDate>2017-01-01</startDate><endDate>2017-12-31</endDate></period><scenario><xbrldi:typedMember dimension="d:IdentificationOfMemberOfExecutiveBoardDimension"><d:memberOfBoardIdentifier>1</d:memberOfBoardIdentifier></xbrldi:typedMember></scenario></context><!--Forrige periode enkelt selskab--><context id="c92"><entity><identifier scheme="http://www.dcca.dk/cvr">27299474</identifier></entity><period><startDate>2016-01-01</startDate><endDate>2016-12-31</endDate></period></context><!--Overfoert resultat aktuel i aaret--><context id="c105"><entity><identifier scheme="http://www.dcca.dk/cvr">27299474</identifier></entity><period><startDate>2017-01-01</startDate><endDate>2017-12-31</endDate></period><scenario><xbrldi:explicitMember dimension="e:ResultDistributionDimension">e:RetainedEarningsMember</xbrldi:explicitMember></scenario></context><!--Overfoert resultat forrige i aaret--><context id="c106"><entity><identifier scheme="http://www.dcca.dk/cvr">27299474</identifier></entity><period><startDate>2016-01-01</startDate><endDate>2016-12-31</endDate></period><scenario><xbrldi:explicitMember dimension="e:ResultDistributionDimension">e:RetainedEarningsMember</xbrldi:explicitMember></scenario></context><!--Udbytte aconto aktuel i aaret--><context id="c107"><entity><identifier scheme="http://www.dcca.dk/cvr">27299474</identifier></entity><period><startDate>2017-01-01</startDate><endDate>2017-12-31</endDate></period><scenario><xbrldi:explicitMember dimension="e:ResultDistributionDimension">e:ProposedExtraordinaryDividendRecognisedInEquityMember</xbrldi:explicitMember></scenario></context><!--Udbytte aconto forrige i aaret--><context id="c108"><entity><identifier scheme="http://www.dcca.dk/cvr">27299474</identifier></entity><period><startDate>2016-01-01</startDate><endDate>2016-12-31</endDate></period><scenario><xbrldi:explicitMember dimension="e:ResultDistributionDimension">e:ProposedExtraordinaryDividendRecognisedInEquityMember</xbrldi:explicitMember></scenario></context><!--Slutdato forrige periode enkelt selskab--><context id="c109"><entity><identifier scheme="http://www.dcca.dk/cvr">27299474</identifier></entity><period><instant>2016-12-31</instant></period></context><!--Slutdato aktuelle periode enkelt selskab--><context id="c110"><entity><identifier scheme="http://www.dcca.dk/cvr">27299474</identifier></entity><period><instant>2017-12-31</instant></period></context><!--Aktiespec Besk1--><context id="c119"><entity><identifier scheme="http://www.dcca.dk/cvr">27299474</identifier></entity><period><instant>2017-12-31</instant></period><scenario><xbrldi:typedMember dimension="e:IdentificationOfClassOfSharesDimension"><e:classOfSharesIdentifier>1</e:classOfSharesIdentifier></xbrldi:typedMember></scenario></context><!--DKK enere--><unit id="u0"><measure>iso4217:DKK</measure></unit><!--Antal--><unit id="u2"><measure>xbrli:pure</measure></unit></xbrl>