<?xml version="1.0" encoding="UTF-8"?><xbrli:xbrl xmlns:xbrli="http://www.xbrl.org/2003/instance" xmlns="http://www.w3.org/1999/xhtml" xmlns:basis="http://xbrl.dcca.dk/Regnskab%202.0%20Basis" xmlns:lnk="http://www.xbrl.org/2003/linkbase" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:xl="http://www.xbrl.org/2003/XLink" xmlns:link="http://www.xbrl.org/2003/linkbase" xmlns:xs="http://www.w3.org/2001/XMLSchema" xmlns:dst="http://xbrl.dcca.dk/dst" xmlns:cmn="http://xbrl.dcca.dk/cmn" xmlns:gsd="http://xbrl.dcca.dk/gsd" xmlns:mrv="http://xbrl.dcca.dk/mrv" xmlns:xh11d="http://www.w3.org/1999/xhtml/datatypes/" xmlns:ixt="http://www.xbrl.org/inlineXBRL/transformation/2010-04-20" xmlns:fsa="http://xbrl.dcca.dk/fsa" xmlns:arr="http://xbrl.dcca.dk/arr" xmlns:ix="http://www.xbrl.org/2008/inlineXBRL" xmlns:xbrldt="http://xbrl.org/2005/xbrldt" xmlns:ifrs="http://xbrl.iasb.org/taxonomy/2009-04-01/ifrs" xmlns:ref="http://www.xbrl.org/2006/ref" xmlns:xbrldi="http://xbrl.org/2006/xbrldi" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:iso4217="http://www.xbrl.org/2003/iso4217" xmlns:sob="http://xbrl.dcca.dk/sob">
   <lnk:schemaRef xlink:href="http://archprod.service.eogs.dk/taxonomy/20140701/entryDanishGAAPBalanceSheetAccountFormIncomeStatementByNatureIncludingManagementsReviewStatisticsAndTax20140701.xsd" xlink:type="simple"/>
   <xbrli:context id="c0">
      <xbrli:entity>
         <xbrli:identifier scheme="http://www.dcca.dk/cvr">32328245</xbrli:identifier>
      </xbrli:entity>
      <xbrli:period>
         <xbrli:startDate>2013-11-30</xbrli:startDate>
         <xbrli:endDate>2014-12-31</xbrli:endDate>
      </xbrli:period>
   </xbrli:context>
   <xbrli:context id="c1">
      <xbrli:entity>
         <xbrli:identifier scheme="http://www.dcca.dk/cvr">32328245</xbrli:identifier>
      </xbrli:entity>
      <xbrli:period>
         <xbrli:startDate>2013-11-30</xbrli:startDate>
         <xbrli:endDate>2014-12-31</xbrli:endDate>
      </xbrli:period>
      <xbrli:scenario>
         <xbrldi:typedMember dimension="cmn:IdentificationOfMemberOfExecutiveBoardDimension">
            <cmn:memberOfBoardIdentifier>0</cmn:memberOfBoardIdentifier>
         </xbrldi:typedMember>
      </xbrli:scenario>
   </xbrli:context>
   <xbrli:context id="c2">
      <xbrli:entity>
         <xbrli:identifier scheme="http://www.dcca.dk/cvr">32328245</xbrli:identifier>
      </xbrli:entity>
      <xbrli:period>
         <xbrli:startDate>2013-11-30</xbrli:startDate>
         <xbrli:endDate>2014-12-31</xbrli:endDate>
      </xbrli:period>
      <xbrli:scenario>
         <xbrldi:typedMember dimension="cmn:IdentificationOfMemberOfSupervisoryBoardDimension">
            <cmn:memberOfBoardIdentifier>0</cmn:memberOfBoardIdentifier>
         </xbrldi:typedMember>
      </xbrli:scenario>
   </xbrli:context>
   <xbrli:context id="c3">
      <xbrli:entity>
         <xbrli:identifier scheme="http://www.dcca.dk/cvr">32328245</xbrli:identifier>
      </xbrli:entity>
      <xbrli:period>
         <xbrli:startDate>2013-11-30</xbrli:startDate>
         <xbrli:endDate>2014-12-31</xbrli:endDate>
      </xbrli:period>
      <xbrli:scenario>
         <xbrldi:typedMember dimension="cmn:IdentificationOfMemberOfSupervisoryBoardDimension">
            <cmn:memberOfBoardIdentifier>1</cmn:memberOfBoardIdentifier>
         </xbrldi:typedMember>
      </xbrli:scenario>
   </xbrli:context>
   <xbrli:context id="c4">
      <xbrli:entity>
         <xbrli:identifier scheme="http://www.dcca.dk/cvr">32328245</xbrli:identifier>
      </xbrli:entity>
      <xbrli:period>
         <xbrli:startDate>2013-11-30</xbrli:startDate>
         <xbrli:endDate>2014-12-31</xbrli:endDate>
      </xbrli:period>
      <xbrli:scenario>
         <xbrldi:explicitMember dimension="fsa:ResultDistributionDimension">fsa:ProposedDividendRecognisedInEquityMember</xbrldi:explicitMember>
      </xbrli:scenario>
   </xbrli:context>
   <xbrli:context id="c5">
      <xbrli:entity>
         <xbrli:identifier scheme="http://www.dcca.dk/cvr">32328245</xbrli:identifier>
      </xbrli:entity>
      <xbrli:period>
         <xbrli:startDate>2013-11-30</xbrli:startDate>
         <xbrli:endDate>2014-12-31</xbrli:endDate>
      </xbrli:period>
      <xbrli:scenario>
         <xbrldi:explicitMember dimension="fsa:ResultDistributionDimension">fsa:ReserveForNetRevaluationAccordingToEquityMethodMember</xbrldi:explicitMember>
      </xbrli:scenario>
   </xbrli:context>
   <xbrli:context id="c6">
      <xbrli:entity>
         <xbrli:identifier scheme="http://www.dcca.dk/cvr">32328245</xbrli:identifier>
      </xbrli:entity>
      <xbrli:period>
         <xbrli:startDate>2013-11-30</xbrli:startDate>
         <xbrli:endDate>2014-12-31</xbrli:endDate>
      </xbrli:period>
      <xbrli:scenario>
         <xbrldi:explicitMember dimension="fsa:ResultDistributionDimension">fsa:RetainedEarningsMember</xbrldi:explicitMember>
      </xbrli:scenario>
   </xbrli:context>
   <xbrli:context id="c7">
      <xbrli:entity>
         <xbrli:identifier scheme="http://www.dcca.dk/cvr">32328245</xbrli:identifier>
      </xbrli:entity>
      <xbrli:period>
         <xbrli:instant>2014-12-31</xbrli:instant>
      </xbrli:period>
   </xbrli:context>
   <xbrli:unit id="u0">
      <xbrli:measure>iso4217:DKK</xbrli:measure>
   </xbrli:unit>
   <gsd:InformationOnTypeOfSubmittedReport basis:version="3" contextRef="c0" xml:lang="da">Årsrapport</gsd:InformationOnTypeOfSubmittedReport>
   <gsd:DateOfGeneralMeeting contextRef="c0">2015-05-17</gsd:DateOfGeneralMeeting>
   <gsd:NameAndSurnameOfChairmanOfGeneralMeeting contextRef="c0" xml:lang="da">Jens Thomsen</gsd:NameAndSurnameOfChairmanOfGeneralMeeting>
   <gsd:NameOfReportingEntity contextRef="c0" xml:lang="da">MYPLUSCLUB ApS</gsd:NameOfReportingEntity>
   <gsd:AddressOfReportingEntityStreetName contextRef="c0" xml:lang="da">Toldboden</gsd:AddressOfReportingEntityStreetName>
   <gsd:AddressOfReportingEntityStreetBuildingIdentifier contextRef="c0" xml:lang="da">3</gsd:AddressOfReportingEntityStreetBuildingIdentifier>
   <gsd:AddressOfReportingEntityPostCodeIdentifier contextRef="c0" xml:lang="da">8800</gsd:AddressOfReportingEntityPostCodeIdentifier>
   <gsd:AddressOfReportingEntityDistrictName contextRef="c0" xml:lang="da">Viborg</gsd:AddressOfReportingEntityDistrictName>
   <gsd:TelephoneNumberOfReportingEntity contextRef="c0" xml:lang="da">51640740</gsd:TelephoneNumberOfReportingEntity>
   <gsd:IdentificationNumberCvrOfReportingEntity contextRef="c0" xml:lang="da">32328245</gsd:IdentificationNumberCvrOfReportingEntity>
   <gsd:ReportingPeriodStartDate contextRef="c0">2013-11-30</gsd:ReportingPeriodStartDate>
   <gsd:ReportingPeriodEndDate contextRef="c0">2014-12-31</gsd:ReportingPeriodEndDate>
   <gsd:NameOfFinancialInstitution contextRef="c0" xml:lang="da">Nordea</gsd:NameOfFinancialInstitution>
   <gsd:AddressOfFinancialStreetName contextRef="c0" xml:lang="da">Sct. Mathias Gade</gsd:AddressOfFinancialStreetName>
   <gsd:AddressOfFinancialStreetBuildingIdentifier contextRef="c0" xml:lang="da">68</gsd:AddressOfFinancialStreetBuildingIdentifier>
   <gsd:AddressOfFinancialPostCodeIdentifier contextRef="c0" xml:lang="da">8800</gsd:AddressOfFinancialPostCodeIdentifier>
   <gsd:AddressOfFinancialDistrictName contextRef="c0" xml:lang="da">Viborg</gsd:AddressOfFinancialDistrictName>
   <gsd:AddressOfFinancialCountryIdentificationCode contextRef="c0" xml:lang="da">DK</gsd:AddressOfFinancialCountryIdentificationCode>
   <gsd:AddressOfFinancialCountry contextRef="c0" xml:lang="da">Danmark</gsd:AddressOfFinancialCountry>
   <sob:StatementByExecutiveAndSupervisoryBoards contextRef="c0" xml:lang="da">&lt;h2 xmlns="http://www.w3.org/1999/xhtml"&gt;Ledelsespåtegning&lt;/h2&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml" style="font-stretch: normal; font-size: 12px; line-height: 15px; font-family: arial; border: 0px; vertical-align: baseline; color: rgb(72, 71, 69); margin-bottom: 15px !important; background-color: rgb(255, 255, 255);"&gt;Vi har dags dato aflagt årsrapporten for 2014 for Myplusclub&lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml" style="font-stretch: normal; font-size: 12px; line-height: 15px; font-family: arial; border: 0px; vertical-align: baseline; color: rgb(72, 71, 69); margin-bottom: 15px !important; background-color: rgb(255, 255, 255);"&gt;Årsrapporten aflægges i overensstemmelse med årsregnskabslovens regler.&lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml" style="font-stretch: normal; font-size: 12px; line-height: 15px; font-family: arial; border: 0px; vertical-align: baseline; color: rgb(72, 71, 69); margin-bottom: 15px !important; background-color: rgb(255, 255, 255);"&gt;Det er vor opfattelse, at årsregnskabet giver et retvisende billede af virksomhedens aktiver, passiver og finansielle stilling pr. 31. december 2014 samt af resultatet af foreningens aktiviteter og pengestrømme for regnskabsåret 1. januar – 31. december 2014.&lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml" style="font-stretch: normal; font-size: 12px; line-height: 15px; font-family: arial; border: 0px; vertical-align: baseline; color: rgb(72, 71, 69); margin-bottom: 15px !important; background-color: rgb(255, 255, 255);"&gt;Ledelsesberetningen indeholder efter vor opfattelse en retvisende redegørelse for de forhold, beretningen omhandler.&lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml" style="font-stretch: normal; font-size: 12px; line-height: 15px; font-family: arial; border: 0px; vertical-align: baseline; color: rgb(72, 71, 69); margin-bottom: 15px !important; background-color: rgb(255, 255, 255);"&gt;Årsrapporten indstilles til delegeretmødets godkendelse.&lt;/p&gt;</sob:StatementByExecutiveAndSupervisoryBoards>
   <sob:PlaceOfSignatureOfStatement contextRef="c0" xml:lang="da">Viborg</sob:PlaceOfSignatureOfStatement>
   <sob:DateOfApprovalOfAnnualReport contextRef="c0">2015-05-17</sob:DateOfApprovalOfAnnualReport>
   <cmn:NameAndSurnameOfMemberOfExecutiveBoard contextRef="c1" xml:lang="da">Jens Trend Thomsen</cmn:NameAndSurnameOfMemberOfExecutiveBoard>
   <cmn:TitleOfMemberOfExecutiveBoard contextRef="c1" xml:lang="da">Direktør</cmn:TitleOfMemberOfExecutiveBoard>
   <cmn:NameAndSurnameOfMemberOfSupervisoryBoard contextRef="c2" xml:lang="da">Jens Trend Thomsen</cmn:NameAndSurnameOfMemberOfSupervisoryBoard>
   <cmn:NameAndSurnameOfMemberOfSupervisoryBoard contextRef="c3" xml:lang="da">Janus Rægaard Nielsen</cmn:NameAndSurnameOfMemberOfSupervisoryBoard>
   <sob:StatementOnOptingOutOfAuditingFinancialStatementsInNextReportingPeriodDueToExemption contextRef="c0" xml:lang="da">Der er fravalgt revisor i første regnskabsår. I efterfølgende regnskabsår skal der udpeges revisoer</sob:StatementOnOptingOutOfAuditingFinancialStatementsInNextReportingPeriodDueToExemption>
   <fsa:InformationOnReportingClassOfEntity contextRef="c0" xml:lang="da">Årsrapporten er aflagt i overensstemmelse med årsregnskabslovens bestemmelser for Regnskabsklasse B.</fsa:InformationOnReportingClassOfEntity>
   <fsa:ClassOfReportingEntity contextRef="c0" xml:lang="da">Regnskabsklasse B</fsa:ClassOfReportingEntity>
   <fsa:DisclosureOfAccountingPolicies contextRef="c0" xml:lang="da">&lt;h2 xmlns="http://www.w3.org/1999/xhtml"&gt;Generelt&lt;/h2&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;
&lt;br/&gt;....&lt;/p&gt;
&lt;h2 xmlns="http://www.w3.org/1999/xhtml"&gt;Resultatopgørelse&lt;/h2&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;
&lt;br/&gt;....&lt;/p&gt;
&lt;h2 xmlns="http://www.w3.org/1999/xhtml"&gt;Balance&lt;/h2&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;
&lt;br/&gt;....&lt;/p&gt;</fsa:DisclosureOfAccountingPolicies>
   <fsa:Revenue contextRef="c0" decimals="0" unitRef="u0">2085990</fsa:Revenue>
   <fsa:ExternalExpenses contextRef="c0" decimals="0" unitRef="u0">1837811</fsa:ExternalExpenses>
   <fsa:GrossResult contextRef="c0" decimals="0" unitRef="u0">248179</fsa:GrossResult>
   <fsa:EmployeeBenefitsExpense contextRef="c0" decimals="0" unitRef="u0">208029</fsa:EmployeeBenefitsExpense>
   <fsa:DepreciationAmortisationExpenseAndImpairmentLossesOfPropertyPlantAndEquipmentAndIntangibleAssetsRecognisedInProfitOrLoss contextRef="c0" decimals="0" unitRef="u0">33623</fsa:DepreciationAmortisationExpenseAndImpairmentLossesOfPropertyPlantAndEquipmentAndIntangibleAssetsRecognisedInProfitOrLoss>
   <fsa:ProfitLossFromOrdinaryOperatingActivities contextRef="c0" decimals="0" unitRef="u0">6527</fsa:ProfitLossFromOrdinaryOperatingActivities>
   <fsa:IncomeFromOtherLongtermInvestmentsAndReceivables contextRef="c0" decimals="0" unitRef="u0">0</fsa:IncomeFromOtherLongtermInvestmentsAndReceivables>
   <fsa:OtherFinanceIncome contextRef="c0" decimals="0" unitRef="u0">0</fsa:OtherFinanceIncome>
   <fsa:ImpairmentOfFinancialAssets contextRef="c0" decimals="0" unitRef="u0">0</fsa:ImpairmentOfFinancialAssets>
   <fsa:OtherFinanceExpenses contextRef="c0" decimals="0" unitRef="u0">0</fsa:OtherFinanceExpenses>
   <fsa:ProfitLossFromOrdinaryActivitiesBeforeTax contextRef="c0" decimals="0" unitRef="u0">6527</fsa:ProfitLossFromOrdinaryActivitiesBeforeTax>
   <fsa:ProfitLoss contextRef="c0" decimals="0" unitRef="u0">6527</fsa:ProfitLoss>
   <fsa:ProfitLoss contextRef="c4" decimals="0" unitRef="u0">0</fsa:ProfitLoss>
   <fsa:ProfitLoss contextRef="c5" decimals="0" unitRef="u0">0</fsa:ProfitLoss>
   <fsa:ProfitLoss contextRef="c6" decimals="0" unitRef="u0">6527</fsa:ProfitLoss>
   <fsa:ProfitLoss contextRef="c0" decimals="0" unitRef="u0">6527</fsa:ProfitLoss>
   <fsa:ManufacturedGoodsAndGoodsForResale contextRef="c7" decimals="0" unitRef="u0">57231</fsa:ManufacturedGoodsAndGoodsForResale>
   <fsa:Inventories contextRef="c7" decimals="0" unitRef="u0">57231</fsa:Inventories>
   <fsa:ShorttermTradeReceivables contextRef="c7" decimals="0" unitRef="u0">189889</fsa:ShorttermTradeReceivables>
   <fsa:ShorttermReceivables contextRef="c7" decimals="0" unitRef="u0">189889</fsa:ShorttermReceivables>
   <fsa:CashAndCashEquivalents contextRef="c7" decimals="0" unitRef="u0">9751</fsa:CashAndCashEquivalents>
   <fsa:CurrentAssets contextRef="c7" decimals="0" unitRef="u0">256871</fsa:CurrentAssets>
   <fsa:Assets contextRef="c7" decimals="0" unitRef="u0">256871</fsa:Assets>
   <fsa:ContributedCapital contextRef="c7" decimals="0" unitRef="u0">80000</fsa:ContributedCapital>
   <fsa:RetainedEarnings contextRef="c7" decimals="0" unitRef="u0">6527</fsa:RetainedEarnings>
   <fsa:Equity contextRef="c7" decimals="0" unitRef="u0">86527</fsa:Equity>
   <fsa:ShorttermTradePayables contextRef="c7" decimals="0" unitRef="u0">26659</fsa:ShorttermTradePayables>
   <fsa:OtherShorttermPayables contextRef="c7" decimals="0" unitRef="u0">143685</fsa:OtherShorttermPayables>
   <fsa:ShorttermLiabilitiesOtherThanProvisions contextRef="c7" decimals="0" unitRef="u0">170344</fsa:ShorttermLiabilitiesOtherThanProvisions>
   <fsa:LiabilitiesOtherThanProvisions contextRef="c7" decimals="0" unitRef="u0">170344</fsa:LiabilitiesOtherThanProvisions>
   <fsa:LiabilitiesAndEquity contextRef="c7" decimals="0" unitRef="u0">256871</fsa:LiabilitiesAndEquity>
   <fsa:DisclosureOfMainActivitiesAndAccountingAndFinancialMatters contextRef="c0" xml:lang="da">&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;Tilgodehavende pr. 31.12-2014 er fordelt på en virksomhed. Dealfigter APS. Dette tilgodehavende er ikke regnet som usikkert.&lt;/p&gt;</fsa:DisclosureOfMainActivitiesAndAccountingAndFinancialMatters>
   <cmn:TypeOfAuditorAssistance contextRef="c0" xml:lang="da">Ingen bistand</cmn:TypeOfAuditorAssistance>
   <gsd:NameOfSubmittingEnterprise contextRef="c0" xml:lang="da">Jens Thomsen</gsd:NameOfSubmittingEnterprise>
   <gsd:AddressOfSubmittingEnterpriseStreetAndNumber contextRef="c0" xml:lang="da">Bygaden 24</gsd:AddressOfSubmittingEnterpriseStreetAndNumber>
   <gsd:AddressOfSubmittingEnterprisePostcodeAndTown contextRef="c0" xml:lang="da">8620 Kjellerup</gsd:AddressOfSubmittingEnterprisePostcodeAndTown>
</xbrli:xbrl>