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   <gsd:AddressOfReportingEntityStreetName contextRef="c0" xml:lang="da">Virum Stationsvej</gsd:AddressOfReportingEntityStreetName>
   <gsd:AddressOfReportingEntityStreetBuildingIdentifier contextRef="c0" xml:lang="da">115 1 tv</gsd:AddressOfReportingEntityStreetBuildingIdentifier>
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   <sob:StatementByExecutiveAndSupervisoryBoards contextRef="c0" xml:lang="da">&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;Ledelsen har dags dato behandlet og godkendt årsrapporten for regnskabsperioden 01. januar 2021 - 31. december 2021 for P. Blume Communications &amp;amp; Consult ApS.
&lt;br/&gt;
&lt;br/&gt; Årsrapporten aflægges i overensstemmelse med årsregnskabsloven.
&lt;br/&gt;
&lt;br/&gt; Det er ledelsens opfattelse, at årsregnskabet giver et retvisende billede af virksomhedens aktiver, passiver og finansielle stilling samt af resultatet.
&lt;br/&gt;
&lt;br/&gt; Årsrapporten indstilles til generalforsamlingens godkendelse.&lt;/p&gt;</sob:StatementByExecutiveAndSupervisoryBoards>
   <sob:ConfirmationThatFinancialStatementsAreExemptedFromAuditing contextRef="c0" xml:lang="da">Ledelsen anser betingelserne for at udelade revision for opfyldt.</sob:ConfirmationThatFinancialStatementsAreExemptedFromAuditing>
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   <cmn:NameAndSurnameOfMemberOfExecutiveBoard contextRef="c1" xml:lang="da">Pernille Blume</cmn:NameAndSurnameOfMemberOfExecutiveBoard>
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&lt;strong&gt;Management's review&lt;/strong&gt;                                                                                                                                                                                                                                                                 &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;
&lt;strong&gt;Company details   &lt;/strong&gt;                                                                                                                                                                                                                                                                          &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;P. Blume Communications &amp;amp; Consult ApS&lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;C/o Henrik Blume                                                                                                                                           &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;Virum Stationsvej 115                                                                                                                                   &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;2830 Virum                                                        &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;CVR No.:                                      3815 4680                                                                         &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;Established:                                  01.11.2016                                                                          &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;Registered office:                         Virum                                                                   &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;Financial year:                              01.01.2021 - 31.12.2021                                                                 &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt; &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;
&lt;strong&gt;Executive Board&lt;/strong&gt;                                                                                                                                                              &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;Henrik Blume                                                                                                                                    &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;Pernille Blume                                                                                                  &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt; &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;
&lt;strong&gt;Annual general meeting &lt;/strong&gt;                                                                                                                             &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;The annual general meeting is to be held on 22 March 2022.                                                                                           &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt; &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;
&lt;strong&gt;Operating review&lt;/strong&gt;                                                                                                                                            &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;P. Blume Communication &amp;amp; Consult ApS is 100% owned by Pernille Blume.&lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt; &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;
&lt;strong&gt;Principal activities of the company &lt;/strong&gt;                                                                                                                                         &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;The company’s main activity is to conduct business within communication, marketing and other connected areas.                                                                                                                                           &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt; &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;The company is founded with the purpose of support Pernille Blume and the brand she has created.  The company has contracts with a number of suppliers.  The purposes of the contracts are branding of products and support the brand of Pernille Blume.&lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt; &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;
&lt;strong&gt;Development in activities and financial position &lt;/strong&gt;                                                                                                               &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;
&lt;strong&gt;Gross Margin&lt;/strong&gt;                                                                                                                                    &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;The company gross margin amounted to 1.290 TDKK.  As it is the fifth year of operation the Gross Margin result is is satisfactorily given the conditions all companies has been operating under in 2021.                                                                                                                           &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt; &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;
&lt;strong&gt;Result after tax&lt;/strong&gt;                                                                                                                &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;In 2021, the net profit of the year is a surplus of 843 TDKK.  The result is in line with Management expectation.                                                                   &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt; &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;
&lt;strong&gt;Significant events after the balance sheet date &lt;/strong&gt;                                                                                                &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;After the balance sheet date, no subsequent events, which have significant impact on the Company's financial position, have occurred.&lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt; &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt; &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;                                                                                                                               &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;
&lt;strong&gt;Outlook 2022 &lt;/strong&gt;                                                                                                                   &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;Management’s expectation for 2022 is a Gross Margin below the 2021 level. 2022 is the sixth year of operation and Management expectations is that activities will decrease as Pernille focus is back on swimming and competion like the World Championship and she has to use her majority of ressources focusing on that.&lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt; &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;It is Management’s view that the continued collaboration with LE MANAGEMENT SOCIETY will lead to further positioning of the brand, which will have a positive effect on the income over the coming years.&lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt; &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;The company's result will also in the future depend on developing the brand. Overall, it is Management’s view that the company will reach a result in 2022 that is below or equal 2021 level&lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt; &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;
&lt;strong&gt;Risk factors&lt;/strong&gt;                                                                                                                                        &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;
&lt;strong&gt;Financial risk&lt;/strong&gt;                                                                                                                                      &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;The company has limited financial risk as most of the revenue is based in DKK.&lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt; &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;
&lt;strong&gt;Credit risk&lt;/strong&gt;                                                                                                                                           &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;The company has no significant risks towards individual customers or partners.                                                                                                                                                                                 &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;
&lt;strong&gt;Environmental risk&lt;/strong&gt;                                                                                                                                         &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;The company carries no environmental risk.&lt;/p&gt;</mrv:ManagementsReview>
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   <fsa:ShorttermTaxPayables contextRef="c8" decimals="0" unitRef="u0">115943</fsa:ShorttermTaxPayables>
   <fsa:ShorttermTaxPayables contextRef="c9" decimals="0" unitRef="u0">20881</fsa:ShorttermTaxPayables>
   <fsa:VatAndDutiesPayables contextRef="c8" decimals="0" unitRef="u0">256224</fsa:VatAndDutiesPayables>
   <fsa:VatAndDutiesPayables contextRef="c9" decimals="0" unitRef="u0">126335</fsa:VatAndDutiesPayables>
   <fsa:OtherShorttermPayables contextRef="c8" decimals="0" unitRef="u0">216091</fsa:OtherShorttermPayables>
   <fsa:OtherShorttermPayables contextRef="c9" decimals="0" unitRef="u0">25957</fsa:OtherShorttermPayables>
   <fsa:ShorttermLiabilitiesOtherThanProvisions contextRef="c8" decimals="0" unitRef="u0">588327</fsa:ShorttermLiabilitiesOtherThanProvisions>
   <fsa:ShorttermLiabilitiesOtherThanProvisions contextRef="c9" decimals="0" unitRef="u0">198886</fsa:ShorttermLiabilitiesOtherThanProvisions>
   <fsa:LiabilitiesOtherThanProvisions contextRef="c8" decimals="0" unitRef="u0">588327</fsa:LiabilitiesOtherThanProvisions>
   <fsa:LiabilitiesOtherThanProvisions contextRef="c9" decimals="0" unitRef="u0">198886</fsa:LiabilitiesOtherThanProvisions>
   <fsa:LiabilitiesAndEquity contextRef="c8" decimals="0" unitRef="u0">1811040</fsa:LiabilitiesAndEquity>
   <fsa:LiabilitiesAndEquity contextRef="c9" decimals="0" unitRef="u0">1404084</fsa:LiabilitiesAndEquity>
   <fsa:DisclosureOfContingentLiabilities contextRef="c0" xml:lang="da">&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;Selskabet har ingen eventualforpligtigelser eller andre forpligtelser. &lt;/p&gt;</fsa:DisclosureOfContingentLiabilities>
   <fsa:DisclosureOfApplicationOfExceptionsForMicroUndertakings contextRef="c0" xml:lang="da">
    
        &lt;div xmlns="http://www.w3.org/1999/xhtml" style="margin-bottom: 10px;"&gt;
            Mikrovirksomheden anvender undtagelsen om at give oplysning om anvendt regnskabspraksis
        &lt;/div&gt;
    
    

    
    
        &lt;div xmlns="http://www.w3.org/1999/xhtml" style="margin-bottom: 10px;"&gt;
            Mikrovirksomheden anvender undtagelsen om at give oplysning om det gennemsnitlige antal heltidsbeskæftigede i regnskabsåret
        &lt;/div&gt;
    
</fsa:DisclosureOfApplicationOfExceptionsForMicroUndertakings>
   <sob:TheReportingEntityAppliesTheExceptionConcerningOptingOutOfTheStatementByManagementEtc contextRef="c0" xml:lang="da">false</sob:TheReportingEntityAppliesTheExceptionConcerningOptingOutOfTheStatementByManagementEtc>
   <fsa:ClassOfReportingEntity contextRef="c0" xml:lang="da">Regnskabsklasse B, mikrovirksomhed</fsa:ClassOfReportingEntity>
   <fsa:TheCompanyHasPresentedTheAnnualReportEtcWithReferenceToTheDanishFinancialStatementsAct78aConcerningTheExceptionForReportingClassCMediumsizeSubsidiariesWhichChoosesToPresentTheAnnualReportEtcAccordingToReportingClassB contextRef="c0" xml:lang="da">false</fsa:TheCompanyHasPresentedTheAnnualReportEtcWithReferenceToTheDanishFinancialStatementsAct78aConcerningTheExceptionForReportingClassCMediumsizeSubsidiariesWhichChoosesToPresentTheAnnualReportEtcAccordingToReportingClassB>
   <fsa:SelectedElementsFromReportingClassC contextRef="c0" xml:lang="da">false</fsa:SelectedElementsFromReportingClassC>
   <fsa:AccountingPoliciesAreUnchangedFromPreviousPeriod contextRef="c0" xml:lang="da">true</fsa:AccountingPoliciesAreUnchangedFromPreviousPeriod>
   <gsd:ToolForPreparingTheXBRLInstanceDocument contextRef="c0" xml:lang="da">Erhvervsstyrelsen Regnskab Basis</gsd:ToolForPreparingTheXBRLInstanceDocument>
   <gsd:PredingReportingPeriodEndDate contextRef="c0">2020-12-31</gsd:PredingReportingPeriodEndDate>
   <gsd:PrecedingReportingPeriodStartDate contextRef="c0">2020-01-01</gsd:PrecedingReportingPeriodStartDate>
   <cmn:TypeOfAuditorAssistance contextRef="c0" xml:lang="da">Ingen bistand</cmn:TypeOfAuditorAssistance>
   <gsd:NameOfSubmittingEnterprise contextRef="c0" xml:lang="da">Henrik Blume</gsd:NameOfSubmittingEnterprise>
   <gsd:AddressOfSubmittingEnterpriseStreetAndNumber contextRef="c0" xml:lang="da">Virum Stationsvej 115</gsd:AddressOfSubmittingEnterpriseStreetAndNumber>
   <gsd:AddressOfSubmittingEnterprisePostcodeAndTown contextRef="c0" xml:lang="da">2830</gsd:AddressOfSubmittingEnterprisePostcodeAndTown>
   <fsa:TheMicroUndertakingAppliesTheExceptionConcerningFilingInformationAboutAccountingPolicies contextRef="c0" xml:lang="da">true</fsa:TheMicroUndertakingAppliesTheExceptionConcerningFilingInformationAboutAccountingPolicies>
   <fsa:TheMicroUndertakingAppliesTheExceptionConcerningFilingInformationAboutLiabilitiesDueForPaymentMoreThanFiveYearsAfterTheBalanceSheetDate contextRef="c0" xml:lang="da">false</fsa:TheMicroUndertakingAppliesTheExceptionConcerningFilingInformationAboutLiabilitiesDueForPaymentMoreThanFiveYearsAfterTheBalanceSheetDate>
   <fsa:TheMicroUndertakingAppliesTheExceptionConcerningFilingInformationAboutCertainSpecialItems contextRef="c0" xml:lang="da">false</fsa:TheMicroUndertakingAppliesTheExceptionConcerningFilingInformationAboutCertainSpecialItems>
   <fsa:TheMicroUndertakingAppliesTheExceptionConcerningFilingInformationAboutNumberOfEmployees contextRef="c0" xml:lang="da">true</fsa:TheMicroUndertakingAppliesTheExceptionConcerningFilingInformationAboutNumberOfEmployees>
</xbrli:xbrl>
