<?xml version="1.0" encoding="UTF-8"?><xbrl xmlns="http://www.xbrl.org/2003/instance" xmlns:f="http://xbrl.dcca.dk/sob" xmlns:b="http://xbrl.dcca.dk/entryBalanceSheetAccountFormIncomeStatementByNature" xmlns:e="http://xbrl.dcca.dk/cmn" xmlns:d="http://xbrl.dcca.dk/fsa" xmlns:c="http://xbrl.dcca.dk/gsd" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xbrli="http://www.xbrl.org/2003/instance" xmlns:iso4217="http://www.xbrl.org/2003/iso4217" xmlns:xbrldi="http://xbrl.org/2006/xbrldi" xmlns:link="http://www.xbrl.org/2003/linkbase" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://xbrl.dcca.dk/entryBalanceSheetAccountFormIncomeStatementByNature http://archprod.service.eogs.dk/taxonomy/20171001/entryDanishGAAPBalanceSheetAccountFormIncomeStatementByNatureIncludingManagementsReviewStatisticsAndTax20171001.xsd"><link:schemaRef xlink:type="simple" xlink:href="http://archprod.service.eogs.dk/taxonomy/20171001/entryDanishGAAPBalanceSheetAccountFormIncomeStatementByNatureIncludingManagementsReviewStatisticsAndTax20171001.xsd"/><c:InformationOnTypeOfSubmittedReport contextRef="c11">Årsrapport</c:InformationOnTypeOfSubmittedReport><c:IdentificationNumberCvrOfSubmittingEnterprise contextRef="c11">33088205</c:IdentificationNumberCvrOfSubmittingEnterprise><c:NameOfSubmittingEnterprise contextRef="c11">MunkStrunge Statsautoriserede Revisorer I/S</c:NameOfSubmittingEnterprise><c:AddressOfSubmittingEnterpriseStreetAndNumber contextRef="c11">Algade 50, 2. tv.</c:AddressOfSubmittingEnterpriseStreetAndNumber><c:AddressOfSubmittingEnterprisePostcodeAndTown contextRef="c11">4000 Roskilde</c:AddressOfSubmittingEnterprisePostcodeAndTown><c:ReportingPeriodStartDate contextRef="c11">2016-11-01</c:ReportingPeriodStartDate><c:ReportingPeriodEndDate contextRef="c11">2017-12-31</c:ReportingPeriodEndDate><c:DateOfApprovalOfReport contextRef="c11">2018-05-29</c:DateOfApprovalOfReport><c:IdentificationNumberCvrOfReportingEntity contextRef="c11">38175742</c:IdentificationNumberCvrOfReportingEntity><c:NameOfReportingEntity contextRef="c11">BTMX General Partner ApS</c:NameOfReportingEntity><c:AddressOfReportingEntityStreetName contextRef="c11">Pilestræde</c:AddressOfReportingEntityStreetName><c:AddressOfReportingEntityStreetBuildingIdentifier contextRef="c11">34</c:AddressOfReportingEntityStreetBuildingIdentifier><c:AddressOfReportingEntityPostCodeIdentifier contextRef="c11">1112</c:AddressOfReportingEntityPostCodeIdentifier><c:AddressOfReportingEntityDistrictName contextRef="c11">København</c:AddressOfReportingEntityDistrictName><c:AddressOfReportingEntityCountryIdentificationCode contextRef="c11">DK</c:AddressOfReportingEntityCountryIdentificationCode><c:DateOfFoundationOfReportingEntity contextRef="c11">2016-11-01</c:DateOfFoundationOfReportingEntity><c:RegisteredOfficeOfReportingEntity contextRef="c11">København</c:RegisteredOfficeOfReportingEntity><c:DateOfGeneralMeeting contextRef="c11">2018-05-29</c:DateOfGeneralMeeting><c:NameAndSurnameOfChairmanOfGeneralMeeting contextRef="c11">Anders Bjørn Krab-Johansen </c:NameAndSurnameOfChairmanOfGeneralMeeting><d:ClassOfReportingEntity contextRef="c11">Regnskabsklasse B</d:ClassOfReportingEntity><e:TypeOfAuditorAssistance contextRef="c11">Ingen bistand</e:TypeOfAuditorAssistance><f:IdentificationOfApprovedAnnualReport contextRef="c11" xml:lang="en">The Executive Board and Board of Directors have today discussed and approved the Annual Report of BTMX General Partner ApS for the financial year 1 November 2016 - 31 December 2017.</f:IdentificationOfApprovedAnnualReport><f:ConfirmationThatAnnualReportIsPresentedInAccordanceWithRequirementsProvidedForByLegislationAnyStandardsAndRequirementsProvidedByArticlesOfAssociationOrByAgreement contextRef="c11" xml:lang="en">The Annual Report is prepared in accordance with the Danish Financial Statements Act.</f:ConfirmationThatAnnualReportIsPresentedInAccordanceWithRequirementsProvidedForByLegislationAnyStandardsAndRequirementsProvidedByArticlesOfAssociationOrByAgreement><f:ConfirmationThatFinancialStatementGivesTrueAndFairViewOfAssetsLiabilitiesEquityFinancialPositionAndResults contextRef="c11" xml:lang="en">In our opinion, the Financial Statements give a true and fair view of the Company's financial position at 31 December 2017 and of the results of the Company's operations for the financial year 1 November 2016 - 31 December 2017.</f:ConfirmationThatFinancialStatementGivesTrueAndFairViewOfAssetsLiabilitiesEquityFinancialPositionAndResults><f:ConfirmationThatFinancialStatementsAreExemptedFromAuditing contextRef="c11" xml:lang="en">The Company complies with the exemption provisions governing the omission to have its Financial Statements audited.</f:ConfirmationThatFinancialStatementsAreExemptedFromAuditing><f:RecommendationForApprovalOfAnnualReportByGeneralMeeting contextRef="c11" xml:lang="en">We recommend the adoption of the Annual Report at the Annual General Meeting.</f:RecommendationForApprovalOfAnnualReportByGeneralMeeting><e:NameAndSurnameOfMemberOfExecutiveBoard contextRef="c104">Anders Bjørn Krab-Johansen</e:NameAndSurnameOfMemberOfExecutiveBoard><e:TitleOfMemberOfExecutiveBoard contextRef="c104">CEO</e:TitleOfMemberOfExecutiveBoard><e:NameAndSurnameOfMemberOfSupervisoryBoard contextRef="c89">Christian Van Thillo</e:NameAndSurnameOfMemberOfSupervisoryBoard><e:TitleOfMemberOfSupervisoryBoard contextRef="c89" xml:lang="en">Chairman</e:TitleOfMemberOfSupervisoryBoard><e:NameAndSurnameOfMemberOfSupervisoryBoard contextRef="c90">Piet Vroman</e:NameAndSurnameOfMemberOfSupervisoryBoard><e:NameAndSurnameOfMemberOfSupervisoryBoard contextRef="c91">Christoph Tonini</e:NameAndSurnameOfMemberOfSupervisoryBoard><d:InformationOnReportingClassOfEntity contextRef="c11" xml:lang="en">The Annual Report of BTMX General Partner ApS for 2016/17 has been prepared in accordance with the provisions of the Danish Financial Statements Act applying to enterprises of reporting class B.
The Annual Report for 2016/2017 is presented in DKK.
As 2016/2017 is the Company's first reporting period, no comparatives have been presented.</d:InformationOnReportingClassOfEntity><d:DescriptionOfGeneralMattersRelatedToRecognitionMeasurementAndChangesInAccountingPolicies contextRef="c11" xml:lang="en">The Financial Statements have been prepared under the historical cost method.

Revenues are recognised in the income statement as earned. Furthermore, value adjustments of financial assets and liabilities measured at fair value or amortised cost are recognised. Moreover, all expenses incurred to achieve the earnings for the year are recognised in the income statement, including depreciation, amortisation, impairment losses and provisions as well as reversals due to changed accounting estimates of amounts that have previously been recognised in the income statement.
Assets are recognised in the balance sheet when it is probable that future economic benefits attributable to the asset will flow to the Company, and the value of the asset can be measured reliably. Liabilities are recognised in the balance sheet when it is probable that future economic benefits will flow out of the Company, and the value of the liability can be measured reliably.
Assets and liabilities are initially measured at cost. Subsequently, assets and liabilities are measured as described for each item below.
Certain financial assets and liabilities are measured at amortised cost, which involves the recognition of a constant effective interest rate over the maturity period. Amortised cost is calculated as original cost less any repayments and with addition/deduction of the cumulative amortisation of any difference between cost and the nominal amount. In this way, capital losses and gains are allocated over the maturity period.
Recognition and measurement take into account predictable losses and risks occurring before the presentation of the Annual Report which confirm or invalidate affairs and conditions existing at the balance sheet date.</d:DescriptionOfGeneralMattersRelatedToRecognitionMeasurementAndChangesInAccountingPolicies><d:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfExternalExpenses contextRef="c11" xml:lang="en">Other external expenses comprise expenses related to administration.</d:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfExternalExpenses><d:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfFinanceIncomeAndExpenses contextRef="c11" xml:lang="en">Financial income and expenses are recognised in the income statement at the amounts relating to the financial year.</d:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfFinanceIncomeAndExpenses><d:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfTaxExpenses contextRef="c11" xml:lang="en">Tax for the year consists of current tax for the year and deferred tax for the year. The taxattributable to the profit for the year is recognised in the income statement, whereas the taxattributable to equity transactions is recognised directly in equity.

Any changes in deferred tax due to changes to tax rates are recognised in the incomestatement.

The Company is jointly taxed with Mecom Denmark Holdings ApS. The tax effect of the jointtaxation with the subsidiaries is allocated to Danish enterprises showing profits or losses inproportion to their taxable incomes (full allocation with credit for tax losses).</d:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfTaxExpenses><d:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfReceivables contextRef="c11" xml:lang="en">Receivables are recognised in the balance sheet at amortised cost, which substantially corresponds to nominal value. Provisions for estimated bad debts are made.</d:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfReceivables><d:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfLiabilitiesOtherThanProvisions contextRef="c11" xml:lang="en">Debts are measured at amortised cost, substantially corresponding to nominal value.</d:DescriptionOfMethodsOfRecognitionAndMeasurementBasisOfLiabilitiesOtherThanProvisions><d:OtherExternalExpenses contextRef="c11" unitRef="u6" decimals="0">12000</d:OtherExternalExpenses><d:GrossResult contextRef="c11" unitRef="u6" decimals="0">-12000</d:GrossResult><d:OtherFinanceIncome contextRef="c11" unitRef="u6" decimals="0">7050</d:OtherFinanceIncome><d:OtherFinanceExpenses contextRef="c11" unitRef="u6" decimals="0">1030</d:OtherFinanceExpenses><d:ProfitLossFromOrdinaryActivitiesBeforeTax contextRef="c11" unitRef="u6" decimals="0">-5980</d:ProfitLossFromOrdinaryActivitiesBeforeTax><d:TaxExpense contextRef="c11" unitRef="u6" decimals="0">0</d:TaxExpense><d:ProfitLoss contextRef="c11" unitRef="u6" decimals="0">-5980</d:ProfitLoss><d:ShorttermReceivablesFromGroupEnterprises contextRef="c75" unitRef="u6" decimals="0">56020</d:ShorttermReceivablesFromGroupEnterprises><d:ShorttermReceivables contextRef="c75" unitRef="u6" decimals="0">56020</d:ShorttermReceivables><d:CurrentAssets contextRef="c75" unitRef="u6" decimals="0">56020</d:CurrentAssets><d:Assets contextRef="c75" unitRef="u6" decimals="0">56020</d:Assets><d:ContributedCapital contextRef="c75" unitRef="u6" decimals="0">50000</d:ContributedCapital><d:RetainedEarnings contextRef="c75" unitRef="u6" decimals="0">-5980</d:RetainedEarnings><d:Equity contextRef="c75" unitRef="u6" decimals="0">44020</d:Equity><d:ShorttermTradePayables contextRef="c75" unitRef="u6" decimals="0">12000</d:ShorttermTradePayables><d:ShorttermLiabilitiesOtherThanProvisions contextRef="c75" unitRef="u6" decimals="0">12000</d:ShorttermLiabilitiesOtherThanProvisions><d:LiabilitiesOtherThanProvisions contextRef="c75" unitRef="u6" decimals="0">12000</d:LiabilitiesOtherThanProvisions><d:LiabilitiesAndEquity contextRef="c75" unitRef="u6" decimals="0">56020</d:LiabilitiesAndEquity><d:Equity contextRef="c113" unitRef="u6" decimals="0">50000</d:Equity><d:Equity contextRef="c131" unitRef="u6" decimals="0">0</d:Equity><d:ProfitLoss contextRef="c132" unitRef="u6" decimals="0">-5980</d:ProfitLoss><d:Equity contextRef="c115" unitRef="u6" decimals="0">50000</d:Equity><d:Equity contextRef="c133" unitRef="u6" decimals="0">-5980</d:Equity><d:DisclosureOfMainActivitiesAndAccountingAndFinancialMatters contextRef="c11" xml:lang="en">The Company’s purpose is to be general partner in BTMX P/S as well as to operate within printed and electronic media and other similar areas.</d:DisclosureOfMainActivitiesAndAccountingAndFinancialMatters><d:DisclosureOfEmployeeBenefitsExpense contextRef="c11" xml:lang="en">
</d:DisclosureOfEmployeeBenefitsExpense><d:AverageNumberOfEmployees contextRef="c11" unitRef="u4" decimals="INF">1</d:AverageNumberOfEmployees><d:InterestIncomeFromGroupEnterprises contextRef="c11" unitRef="u6" decimals="0">7050</d:InterestIncomeFromGroupEnterprises><d:OtherFinanceIncome contextRef="c11" unitRef="u6" decimals="0">7050</d:OtherFinanceIncome><d:ProfitLoss contextRef="c72" unitRef="u6" decimals="0">-5980</d:ProfitLoss><d:NumberOfIssuedShares contextRef="c226" unitRef="u1" decimals="INF">35000</d:NumberOfIssuedShares><d:DescriptionOfClassOfIssuedShares contextRef="c226">A-</d:DescriptionOfClassOfIssuedShares><d:NominalValueOfIssuedShares contextRef="c226" unitRef="u6" decimals="0">35000</d:NominalValueOfIssuedShares><d:NumberOfIssuedShares contextRef="c227" unitRef="u1" decimals="INF">15000</d:NumberOfIssuedShares><d:DescriptionOfClassOfIssuedShares contextRef="c227">B-</d:DescriptionOfClassOfIssuedShares><d:NominalValueOfIssuedShares contextRef="c227" unitRef="u6" decimals="0">15000</d:NominalValueOfIssuedShares><d:InformationOnClassesOfIssuedShares contextRef="c11" xml:lang="en">The share classes does not hold any special rights.</d:InformationOnClassesOfIssuedShares><d:DisclosureOfContingentLiabilities contextRef="c11" xml:lang="en">The Company is part of national taxation in Denmark with Mecom Denmark Holding ApS and is jointly liable with other Danish group companies for corporate and withholding tax.

As general partner in BTMX P/S, the Company assume unlimited liability for all obligations of the limited partnership (P/S). Total debts as of 31 December 2017 in BTMX P/S amounts to DKK 87 million.</d:DisclosureOfContingentLiabilities><d:InformationOnRelatedEntities contextRef="c11" xml:lang="en">Parent Company:
Berlingske Media A/S
Pilestræde 34
DK-1112 Copenhagen K

Ultimate Parent Company:
De Persgroep NV
Brusselsesteenweg 347
BE-1730 Asse (Kobbegem)
Belgium</d:InformationOnRelatedEntities><d:InformationOnTransactionsWithRelatedPartiesConcludedUnderNormalMarketConditions contextRef="c11" xml:lang="en">Transactions with related parties have been carried out at arm's length terms.</d:InformationOnTransactionsWithRelatedPartiesConcludedUnderNormalMarketConditions><!--Aktuelle periode enkelt selskab--><context id="c11"><entity><identifier scheme="http://www.dcca.dk/cvr">38175742</identifier></entity><period><startDate>2016-11-01</startDate><endDate>2017-12-31</endDate></period></context><!--Overfoert resultat aktuel i aaret--><context id="c72"><entity><identifier scheme="http://www.dcca.dk/cvr">38175742</identifier></entity><period><startDate>2016-11-01</startDate><endDate>2017-12-31</endDate></period><scenario><xbrldi:explicitMember dimension="d:ResultDistributionDimension">d:RetainedEarningsMember</xbrldi:explicitMember></scenario></context><!--Slutdato aktuelle periode enkelt selskab--><context id="c75"><entity><identifier 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