<?xml version="1.0" encoding="UTF-8"?><xbrli:xbrl xmlns:xbrli="http://www.xbrl.org/2003/instance" xmlns="http://www.w3.org/1999/xhtml" xmlns:arr="http://xbrl.dcca.dk/arr" xmlns:dst="http://xbrl.dcca.dk/dst" xmlns:ixt="http://www.xbrl.org/inlineXBRL/transformation/2010-04-20" xmlns:cmn="http://xbrl.dcca.dk/cmn" xmlns:sob="http://xbrl.dcca.dk/sob" xmlns:lnk="http://www.xbrl.org/2003/linkbase" xmlns:iso4217="http://www.xbrl.org/2003/iso4217" xmlns:xbrldt="http://xbrl.org/2005/xbrldt" xmlns:basis="http://xbrl.dcca.dk/Regnskab%202.0%20Basis" xmlns:ifrs="http://xbrl.iasb.org/taxonomy/2009-04-01/ifrs" xmlns:ix="http://www.xbrl.org/2008/inlineXBRL" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:mrv="http://xbrl.dcca.dk/mrv" xmlns:ref="http://www.xbrl.org/2006/ref" xmlns:fsa="http://xbrl.dcca.dk/fsa" xmlns:xbrldi="http://xbrl.org/2006/xbrldi" xmlns:gsd="http://xbrl.dcca.dk/gsd" xmlns:xlink="http://www.w3.org/1999/xlink">
   <lnk:schemaRef xlink:href="http://archprod.service.eogs.dk/taxonomy/20201001/entryDanishGAAPBalanceSheetAccountFormIncomeStatementByNatureIncludingManagementsReviewStatisticsAndTax20201001.xsd" xlink:type="simple"/>
   <xbrli:context id="c0">
      <xbrli:entity>
         <xbrli:identifier scheme="http://www.dcca.dk/cvr">36688505</xbrli:identifier>
      </xbrli:entity>
      <xbrli:period>
         <xbrli:startDate>2020-01-01</xbrli:startDate>
         <xbrli:endDate>2020-12-31</xbrli:endDate>
      </xbrli:period>
   </xbrli:context>
   <xbrli:context id="c1">
      <xbrli:entity>
         <xbrli:identifier scheme="http://www.dcca.dk/cvr">36688505</xbrli:identifier>
      </xbrli:entity>
      <xbrli:period>
         <xbrli:startDate>2019-01-01</xbrli:startDate>
         <xbrli:endDate>2019-12-31</xbrli:endDate>
      </xbrli:period>
   </xbrli:context>
   <xbrli:context id="c2">
      <xbrli:entity>
         <xbrli:identifier scheme="http://www.dcca.dk/cvr">36688505</xbrli:identifier>
      </xbrli:entity>
      <xbrli:period>
         <xbrli:startDate>2020-01-01</xbrli:startDate>
         <xbrli:endDate>2020-12-31</xbrli:endDate>
      </xbrli:period>
      <xbrli:scenario>
         <xbrldi:explicitMember dimension="fsa:ResultDistributionDimension">fsa:RetainedEarningsMember</xbrldi:explicitMember>
      </xbrli:scenario>
   </xbrli:context>
   <xbrli:context id="c3">
      <xbrli:entity>
         <xbrli:identifier scheme="http://www.dcca.dk/cvr">36688505</xbrli:identifier>
      </xbrli:entity>
      <xbrli:period>
         <xbrli:startDate>2019-01-01</xbrli:startDate>
         <xbrli:endDate>2019-12-31</xbrli:endDate>
      </xbrli:period>
      <xbrli:scenario>
         <xbrldi:explicitMember dimension="fsa:ResultDistributionDimension">fsa:RetainedEarningsMember</xbrldi:explicitMember>
      </xbrli:scenario>
   </xbrli:context>
   <xbrli:context id="c4">
      <xbrli:entity>
         <xbrli:identifier scheme="http://www.dcca.dk/cvr">36688505</xbrli:identifier>
      </xbrli:entity>
      <xbrli:period>
         <xbrli:instant>2020-12-31</xbrli:instant>
      </xbrli:period>
   </xbrli:context>
   <xbrli:context id="c5">
      <xbrli:entity>
         <xbrli:identifier scheme="http://www.dcca.dk/cvr">36688505</xbrli:identifier>
      </xbrli:entity>
      <xbrli:period>
         <xbrli:instant>2019-12-31</xbrli:instant>
      </xbrli:period>
   </xbrli:context>
   <xbrli:unit id="u0">
      <xbrli:measure>iso4217:DKK</xbrli:measure>
   </xbrli:unit>
   <gsd:InformationOnTypeOfSubmittedReport basis:version="3" contextRef="c0" xml:lang="da">Årsrapport</gsd:InformationOnTypeOfSubmittedReport>
   <gsd:DateOfGeneralMeeting contextRef="c0">2021-06-22</gsd:DateOfGeneralMeeting>
   <gsd:NameAndSurnameOfChairmanOfGeneralMeeting contextRef="c0" xml:lang="da">Michael Winther</gsd:NameAndSurnameOfChairmanOfGeneralMeeting>
   <gsd:NameOfReportingEntity contextRef="c0" xml:lang="da">Playstore IVS</gsd:NameOfReportingEntity>
   <gsd:AddressOfReportingEntityStreetName contextRef="c0" xml:lang="da">Esromgade</gsd:AddressOfReportingEntityStreetName>
   <gsd:AddressOfReportingEntityStreetBuildingIdentifier contextRef="c0" xml:lang="da">1 4 th</gsd:AddressOfReportingEntityStreetBuildingIdentifier>
   <gsd:AddressOfReportingEntityPostCodeIdentifier contextRef="c0" xml:lang="da">2200</gsd:AddressOfReportingEntityPostCodeIdentifier>
   <gsd:AddressOfReportingEntityDistrictName contextRef="c0" xml:lang="da">København N</gsd:AddressOfReportingEntityDistrictName>
   <gsd:EmailOfReportingEntity contextRef="c0" xml:lang="da">kundecenter@playstore.dk</gsd:EmailOfReportingEntity>
   <gsd:IdentificationNumberCvrOfReportingEntity contextRef="c0" xml:lang="da">36688505</gsd:IdentificationNumberCvrOfReportingEntity>
   <gsd:ReportingPeriodStartDate contextRef="c0">2020-01-01</gsd:ReportingPeriodStartDate>
   <gsd:ReportingPeriodEndDate contextRef="c0">2020-12-31</gsd:ReportingPeriodEndDate>
   <mrv:ManagementsReview contextRef="c0" xml:lang="da">&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;Ledelsesberetning&lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt; &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;Direktionen har dags dato behandlet og godkendt årsrapporten for 2020 for Playstore IVS. Årsrapporten fremlægges i oversensstemmelse med årsregnskabsloven.&lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt; &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;Det er min opfattelse at årsregnskabet giver et retvisende billede af selskabets aktiver, passiver og finansielle stilling pr. 31/12-2020 samt af resultatet af selskabets aktiviteter for regnskabsåret 01/01-2020 til 31/12-2020.&lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt; &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;Selskabet har fravalgt revisionen for dette regnskabsår. Betingelserne for fravalg af revision er opfyldt. Selskabet har også fravalgt revision for det efterfølgende år, da man forsat opfylder betingelserne for fravalg af revision.&lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt; &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;Årsrapport indstillet til generalforsamlingens godkendelse.&lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt; &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;København den 22/06-2021 &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;Michael Winther&lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt; &lt;/p&gt;
&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;Ledelsen anser betingelserne for at udelade revision for opfyldt.&lt;/p&gt;</mrv:ManagementsReview>
   <sob:ConfirmationThatFinancialStatementsAreExemptedFromAuditing contextRef="c0" xml:lang="da">Ledelsen anser betingelserne for at udelade revision for opfyldt.</sob:ConfirmationThatFinancialStatementsAreExemptedFromAuditing>
   <fsa:Revenue contextRef="c0" decimals="0" unitRef="u0">132505</fsa:Revenue>
   <fsa:Revenue contextRef="c1" decimals="0" unitRef="u0">75214</fsa:Revenue>
   <fsa:GrossResult contextRef="c0" decimals="0" unitRef="u0">132505</fsa:GrossResult>
   <fsa:GrossResult contextRef="c1" decimals="0" unitRef="u0">75214</fsa:GrossResult>
   <fsa:DepreciationAmortisationExpenseAndImpairmentLossesOfPropertyPlantAndEquipmentAndIntangibleAssetsRecognisedInProfitOrLoss contextRef="c0" decimals="0" unitRef="u0">0</fsa:DepreciationAmortisationExpenseAndImpairmentLossesOfPropertyPlantAndEquipmentAndIntangibleAssetsRecognisedInProfitOrLoss>
   <fsa:DepreciationAmortisationExpenseAndImpairmentLossesOfPropertyPlantAndEquipmentAndIntangibleAssetsRecognisedInProfitOrLoss contextRef="c1" decimals="0" unitRef="u0">2865</fsa:DepreciationAmortisationExpenseAndImpairmentLossesOfPropertyPlantAndEquipmentAndIntangibleAssetsRecognisedInProfitOrLoss>
   <fsa:ProfitLossFromOrdinaryOperatingActivities contextRef="c0" decimals="0" unitRef="u0">132505</fsa:ProfitLossFromOrdinaryOperatingActivities>
   <fsa:ProfitLossFromOrdinaryOperatingActivities contextRef="c1" decimals="0" unitRef="u0">72349</fsa:ProfitLossFromOrdinaryOperatingActivities>
   <fsa:ProfitLossFromOrdinaryActivitiesBeforeTax contextRef="c0" decimals="0" unitRef="u0">132505</fsa:ProfitLossFromOrdinaryActivitiesBeforeTax>
   <fsa:ProfitLossFromOrdinaryActivitiesBeforeTax contextRef="c1" decimals="0" unitRef="u0">72349</fsa:ProfitLossFromOrdinaryActivitiesBeforeTax>
   <fsa:ProfitLoss contextRef="c0" decimals="0" unitRef="u0">132505</fsa:ProfitLoss>
   <fsa:ProfitLoss contextRef="c1" decimals="0" unitRef="u0">72349</fsa:ProfitLoss>
   <fsa:ProfitLoss contextRef="c2" decimals="0" unitRef="u0">132505</fsa:ProfitLoss>
   <fsa:ProfitLoss contextRef="c3" decimals="0" unitRef="u0">72349</fsa:ProfitLoss>
   <fsa:ProfitLoss contextRef="c0" decimals="0" unitRef="u0">132505</fsa:ProfitLoss>
   <fsa:ProfitLoss contextRef="c1" decimals="0" unitRef="u0">72349</fsa:ProfitLoss>
   <fsa:ManufacturedGoodsAndGoodsForResale contextRef="c4" decimals="0" unitRef="u0">52500</fsa:ManufacturedGoodsAndGoodsForResale>
   <fsa:ManufacturedGoodsAndGoodsForResale contextRef="c5" decimals="0" unitRef="u0">1211</fsa:ManufacturedGoodsAndGoodsForResale>
   <fsa:Inventories contextRef="c4" decimals="0" unitRef="u0">52500</fsa:Inventories>
   <fsa:Inventories contextRef="c5" decimals="0" unitRef="u0">1211</fsa:Inventories>
   <fsa:CashAndCashEquivalents contextRef="c4" decimals="0" unitRef="u0">6312</fsa:CashAndCashEquivalents>
   <fsa:CashAndCashEquivalents contextRef="c5" decimals="0" unitRef="u0">5460</fsa:CashAndCashEquivalents>
   <fsa:CurrentAssets contextRef="c4" decimals="0" unitRef="u0">58812</fsa:CurrentAssets>
   <fsa:CurrentAssets contextRef="c5" decimals="0" unitRef="u0">6671</fsa:CurrentAssets>
   <fsa:Assets contextRef="c4" decimals="0" unitRef="u0">58812</fsa:Assets>
   <fsa:Assets contextRef="c5" decimals="0" unitRef="u0">6671</fsa:Assets>
   <fsa:ContributedCapital contextRef="c4" decimals="0" unitRef="u0">1000</fsa:ContributedCapital>
   <fsa:ContributedCapital contextRef="c5" decimals="0" unitRef="u0">1000</fsa:ContributedCapital>
   <fsa:RetainedEarnings contextRef="c4" decimals="0" unitRef="u0">57812</fsa:RetainedEarnings>
   <fsa:RetainedEarnings contextRef="c5" decimals="0" unitRef="u0">5671</fsa:RetainedEarnings>
   <fsa:Equity contextRef="c4" decimals="0" unitRef="u0">58812</fsa:Equity>
   <fsa:Equity contextRef="c5" decimals="0" unitRef="u0">6671</fsa:Equity>
   <fsa:LiabilitiesAndEquity contextRef="c4" decimals="0" unitRef="u0">58812</fsa:LiabilitiesAndEquity>
   <fsa:LiabilitiesAndEquity contextRef="c5" decimals="0" unitRef="u0">6671</fsa:LiabilitiesAndEquity>
   <fsa:DisclosureOfApplicationOfExceptionsForMicroUndertakings contextRef="c0" xml:lang="da">
    
        &lt;div xmlns="http://www.w3.org/1999/xhtml" style="margin-bottom: 10px;"&gt;
            Mikrovirksomheden anvender undtagelsen om at give oplysning om anvendt regnskabspraksis
        &lt;/div&gt;
    
    

    
    
        &lt;div xmlns="http://www.w3.org/1999/xhtml" style="margin-bottom: 10px;"&gt;
            Mikrovirksomheden anvender undtagelsen om at give oplysning om det gennemsnitlige antal heltidsbeskæftigede i regnskabsåret
        &lt;/div&gt;
    
</fsa:DisclosureOfApplicationOfExceptionsForMicroUndertakings>
   <sob:TheReportingEntityAppliesTheExceptionConcerningOptingOutOfTheStatementByManagementEtc contextRef="c0" xml:lang="da">true</sob:TheReportingEntityAppliesTheExceptionConcerningOptingOutOfTheStatementByManagementEtc>
   <fsa:ClassOfReportingEntity contextRef="c0" xml:lang="da">Regnskabsklasse B, mikrovirksomhed</fsa:ClassOfReportingEntity>
   <fsa:TheCompanyHasPresentedTheAnnualReportEtcWithReferenceToTheDanishFinancialStatementsAct78aConcerningTheExceptionForReportingClassCMediumsizeSubsidiariesWhichChoosesToPresentTheAnnualReportEtcAccordingToReportingClassB contextRef="c0" xml:lang="da">false</fsa:TheCompanyHasPresentedTheAnnualReportEtcWithReferenceToTheDanishFinancialStatementsAct78aConcerningTheExceptionForReportingClassCMediumsizeSubsidiariesWhichChoosesToPresentTheAnnualReportEtcAccordingToReportingClassB>
   <fsa:SelectedElementsFromReportingClassC contextRef="c0" xml:lang="da">false</fsa:SelectedElementsFromReportingClassC>
   <fsa:AccountingPoliciesAreUnchangedFromPreviousPeriod contextRef="c0" xml:lang="da">true</fsa:AccountingPoliciesAreUnchangedFromPreviousPeriod>
   <gsd:ToolForPreparingTheXBRLInstanceDocument contextRef="c0" xml:lang="da">Erhvervsstyrelsen Regnskab Basis</gsd:ToolForPreparingTheXBRLInstanceDocument>
   <gsd:PrecedingReportingPeriodStartDate contextRef="c0">2019-01-01</gsd:PrecedingReportingPeriodStartDate>
   <gsd:PredingReportingPeriodEndDate contextRef="c0">2019-12-31</gsd:PredingReportingPeriodEndDate>
   <cmn:TypeOfAuditorAssistance contextRef="c0" xml:lang="da">Ingen bistand</cmn:TypeOfAuditorAssistance>
   <gsd:NameOfSubmittingEnterprise contextRef="c0" xml:lang="da">mw@playstore.dk</gsd:NameOfSubmittingEnterprise>
   <gsd:AddressOfSubmittingEnterpriseStreetAndNumber contextRef="c0" xml:lang="da">Esromgade 1, 4 th.</gsd:AddressOfSubmittingEnterpriseStreetAndNumber>
   <gsd:AddressOfSubmittingEnterprisePostcodeAndTown contextRef="c0" xml:lang="da">2200 København N</gsd:AddressOfSubmittingEnterprisePostcodeAndTown>
   <fsa:TheMicroUndertakingAppliesTheExceptionConcerningFilingInformationAboutAccountingPolicies contextRef="c0" xml:lang="da">true</fsa:TheMicroUndertakingAppliesTheExceptionConcerningFilingInformationAboutAccountingPolicies>
   <fsa:TheMicroUndertakingAppliesTheExceptionConcerningFilingInformationAboutLiabilitiesDueForPaymentMoreThanFiveYearsAfterTheBalanceSheetDate contextRef="c0" xml:lang="da">false</fsa:TheMicroUndertakingAppliesTheExceptionConcerningFilingInformationAboutLiabilitiesDueForPaymentMoreThanFiveYearsAfterTheBalanceSheetDate>
   <fsa:TheMicroUndertakingAppliesTheExceptionConcerningFilingInformationAboutCertainSpecialItems contextRef="c0" xml:lang="da">false</fsa:TheMicroUndertakingAppliesTheExceptionConcerningFilingInformationAboutCertainSpecialItems>
   <fsa:TheMicroUndertakingAppliesTheExceptionConcerningFilingInformationAboutNumberOfEmployees contextRef="c0" xml:lang="da">true</fsa:TheMicroUndertakingAppliesTheExceptionConcerningFilingInformationAboutNumberOfEmployees>
</xbrli:xbrl>