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   <mrv:ManagementsReview contextRef="c0" xml:lang="da">&lt;p xmlns="http://www.w3.org/1999/xhtml"&gt;Året har været kendetegnet af omstrukturing af idégrundlag. Det er work in progress men har medført at der ikke har været nævnværdige aktiviteter i foregående år. Det kommende år 2025 er målsat som året hvor virksomheden igen får fat og da det ses at efter nogle stille år generelt på innovations fronten, da kan det se ud til at der fornyet interesse på området. Det leder til egentlige konsulent ydelser på et område med stort behov - storyframing. Fordi vi kan alle blive fanget af en idé. Det skal virksomhedsejer i den grad noter sig! Hvorfor det er utrolig vigtigt at bestemme præcist hvordan et behov bliver mødt af "den gode idé". Samt at en kunde af et innovativt produkt/service kan se sig selv i tilbudet. Dette er hvor slaget tages. En stribe værktøjer og metoder fra Design Thinking til Lean Startup forsøger præcist at addressere dette spørgsmål. Alligevel ses statistisk at ca 80% ikke lykkedes i dag. Grunden er for i hvert fald halvdelen af disse, at de ikke har deres story-framing på plads. Lanceringen er sat til primo 2025.&lt;/p&gt;</mrv:ManagementsReview>
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